About this role

Develop and manage a structured Instagram content calendar.
Grow followers and engagement intentionally (focusing on impact and community, not just vanity metrics).
Maintain strong brand consistency and tone.
Create engaging Reels that showcase camp projects and joyful moments.
Edit short-form videos optimized for reach and retention.
Capture both the emotional energy and the educational depth of our programs.
Write captions that connect our core values (resilience, inquisitiveness, empathy) to what parents care about.
Design simple, clean graphics when needed.
Turn curriculum themes into compelling weekly narratives.
Track engagement metrics and growth trends.
Identify what content drives saves, shares, and inquiries.
Adjust strategy continuously based on data.

Proven track record of managing and growing Instagram accounts, ideally within the parenting, education, or family-focused space.
Strong portfolio showcasing expert-level video creation (specifically Reels/short-form editing), graphic design, and copywriting.
Exceptional written communication with a personable, engaging storytelling style.
Analytical mindset with the ability to interpret data and pivot strategies.
An entrepreneurial builder who thrives in a fast-paced environment and doesn't take "no" for an answer.

Social Media Manager – Instagram, Part-Time

Key skills