Develop and implement an annual social media strategy aligned with brand goals, product launches and regulatory requirements
Produce high-quality, platform-appropriate content (copy, images, video, reels, stories) that educates, engages and converts
Own day-to-day community engagement—respond to comments and messages, moderate conversations, and foster a positive brand community
Plan, run and optimise paid and organic campaigns across channels (Instagram, Facebook, X, TikTok, LinkedIn where appropriate)
Ensure all social content complies with South African regulations and platform policies for hemp and cannabis products; manage approvals and maintain audit-ready records
Track KPIs, generate regular performance reports and translate insights into actionable recommendations to improve ROI and audience growth
Work closely with product, sales, customer service and legal teams to align messaging, product launches and customer communications
Identify, onboard and manage partnerships with creators and community partners in line with brand and compliance guidelines
Stay current with social trends, platform features and industry best practices to keep our approach innovative and effective
Requirements
2+ years’ experience in social media management, preferably within CPG, wellness, hemp or cannabis-related brands
Proven ability to create engaging content and grow organic and paid social channels
Strong copywriting and visual storytelling skills; experience producing short-form video content
Experience managing paid social campaigns and working with ad platforms, targeting and optimisation practices
Familiarity with advertising and cannabis/hemp regulations, or willingness to quickly learn compliance requirements
Proficient with social management and analytics tools (e.g., Meta Business Suite, Hootsuite, Sprout Social, Google Analytics, native platform insights)
Excellent stakeholder communication skills and ability to work cross-functionally
Strong organisational skills, attention to detail and ability to manage multiple campaigns and content calendars
Degree or diploma in Marketing, Communications, Media or equivalent practical experience is preferred.
Benefits
Opportunities for professional development
Training and career progression within a growing industry
A collaborative, inclusive and purpose-driven work environment
Flexible working arrangements and support for work–life balance
Access to industry events, conferences and learning resources