Develop scalable brand launch frameworks, content systems, and channel strategies across multiple brands
Build complete brand identities including visual language, tone of voice, packaging direction, and creative standards
Lead creative direction across product shoots, founder-led content, social campaigns, and advertising creatives
Own and optimize Shopify storefronts including UX, CRO, landing pages, and email/SMS automation flows
Direct Amazon brand presence including A+ content, storefront design, and conversion-focused assets
Plan and execute product launches, seasonal campaigns, and influencer partnerships across UK, EU, and US markets
Identify high-potential online market opportunities and convert them into monetization strategies
Implement performance-driven marketing systems tied directly to revenue and growth milestones
Leverage AI tools and automation platforms to scale lean, efficient marketing operations
Build repeatable growth engines that can be deployed across future brand launches

4–8 years of experience in DTC brand building within sleep, home, wellness, or adjacent categories
Proven track record of scaling at least one brand from early stage to meaningful revenue
Strong understanding of Western consumer markets (UK, EU, US)
Experience building brands and marketing systems from scratch
Deep expertise in Shopify, Amazon ecosystem, CRO, and marketing automation tools
Strong commercial instinct with a quantitative, opportunity-driven mindset
Ability to move fast and execute across creative, copy, design briefs, and campaign builds
AI-native approach with comfort using LLMs and digital tools to enhance productivity
Cross-industry thinking and ability to adapt best practices from multiple sectors
High ownership mentality with leadership capability and long-term partnership mindset

Brand & Growth Director – Global

Key skills