Support target market segmentation across automotive industry segments using ZoomInfo and enrichment workflows in Clay.
Help refine ICP and buyer personas using structured data and behavioral signals.
Identify and prioritize high-value target accounts through modeling, enrichment, and validation.
Analyze marketing and sales data in HubSpot and Salesforce to spot trends and growth opportunities.
Support reporting on lead quality, pipeline contribution, and campaign performance.
Assist with data normalization and validation across CRM and marketing platforms to improve accuracy.
Use AI tools for enrichment, research, summarization, and classification.
Assist with AI-driven workflows for market research and account analysis (including Clay-based automation).
Help document and improve repeatable AI-assisted marketing processes.
Support CRM data hygiene, segmentation logic, and campaign readiness across HubSpot and Salesforce.
Collaborate with demand generation and sales enablement on go-to-market initiatives.
Help prep insights for executive dashboards, reporting, and leadership presentations.

Currently pursuing a degree in Marketing, Business Analytics, Data Science, Information Systems, Economics, or a related field.
Strong analytical mindset; comfortable working with spreadsheets and structured data.
Interest in AI, automation, and data-driven decision making.
Strong written and verbal communication skills.
Familiarity with Excel/Sheets, HubSpot, Salesforce, and/or BI tools.
Exposure to AI tools (e.g., ChatGPT) and enrichment/automation workflows.
Interest in B2B, SaaS, or automotive/technology industries.

Marketing Intern – Data, AI & Market Intelligence

Key skills