Monitor reviews, forums, social media, blogs, and search results to track brand sentiment and identify risks or opportunities
Develop and execute strategies to reduce negative sentiment and amplify positive brand perception
Respond to online feedback professionally and in a timely manner
Create user-driven content (case studies, testimonials, forum responses) to build trust and credibility
Strengthen EEAT (Expertise, Authoritativeness, Trustworthiness) signals through expert collaborations, authoritative mentions, and PR initiatives
Identify and submit apps for relevant industry awards
Own and manage digital reputation projects, including landing pages and reputation-focused initiatives
Partner with Product, Brand, Creative, and Social Media teams to ensure aligned messaging
Track and report on key metrics (sentiment, share of voice, trends) and provide actionable insights to app teams

Proven experience managing online reputation in competitive markets
Strong understanding of EEAT, branding, and digital PR principles
Experience with social listening tools and sentiment analysis platforms
Advanced English with excellent written communication skills
Analytical mindset with the ability to translate data into recommendations
Strong cross-functional collaboration skills
Ability to manage multiple priorities in a fast-paced environment
Nice to have: Experience in fitness or wellness industries
Nice to have: Familiarity with Reddit and community-driven platforms
Nice to have: Understanding of cultural nuances across US, UK, LATAM, and EU markets

Grow Together: Join a culture that champions both personal and professional growth. Here, you’ll thrive as we learn, evolve, and succeed together.
Lead by Example: No matter your role, your leadership matters. Every team member is empowered to inspire and make an impact.
Results-Driven: We’re all about achieving meaningful outcomes. It’s not just about the effort, but the difference we make every day.
We Are Well-Makers: Be part of a movement that’s creating a healthier, happier world. Together, we make well-being a reality!

Marketing Manager – Reputation

Key skills