Senior Product Marketing Manager

Perceptyx is dedicated to transforming employee insights into measurable impact through their AI-enabled employee experience platform. The Senior Product Marketing Manager will lead the go-to-market strategy and execution, bridging Product, Marketing, and Sales to effectively communicate value propositions to enterprise clients in the Learning & Development and Employee Experience sectors.

Responsibilities:

• Develop and execute comprehensive GTM strategies, including market validation, positioning, messaging, pricing, packaging, and launch planning
• Serve as a Subject Matter Expert (SME) on active deals
• Participate in sales calls and pipeline reviews to support positioning and objection handling
• Create pitch decks, talk tracks, and competitive battlecards
• Become the internal authority on market trends and buyer priorities
• Maintain a systematic research practice and leverage AI tools to track competitor moves and analyst insights
• Craft differentiated messaging that resonates with economic buyers
• Partner with Customer Marketing to secure case studies and testimonials tied to business outcomes
• Proactively identify opportunities to improve team efficiency through AI and automation
• Manage cross-functional projects with clear documentation and transparent communication
• Champion creative approaches to product marketing, treating each product in your portfolio as a business to grow
• Pilot new content formats and emerging marketing technologies

Requirements:

• 10+ years of marketing experience in B2B SaaS, with at least 3 years specifically in Product Marketing
• Bachelor's degree in Marketing, Business, Communications, or a related field
• Proven experience developing and executing strategies for new products, including competitive analysis and win-loss programs
• Demonstrated ability to support active sales opportunities and deliver high-impact enablement programs
• Exceptional written and verbal skills with a knack for crafting compelling narratives that resonate with enterprise buyers
• Proficiency with LLMs (Gemini, ChatGPT, or Claude) and a desire to innovate marketing operations using AI tools
• Proficiency in Salesforce, Slack, Google Workspace, and project management software (e.g., Monday.com)
• Experience in HR technology, employee experience, or L&D software markets