Perceptyx is dedicated to transforming employee insights into measurable impact through their AI-enabled employee experience platform. The Senior Product Marketing Manager will lead the go-to-market strategy and execution, bridging Product, Marketing, and Sales to effectively communicate value propositions to enterprise clients in the Learning & Development and Employee Experience sectors.
Responsibilities:
- Develop and execute comprehensive GTM strategies, including market validation, positioning, messaging, pricing, packaging, and launch planning
- Serve as a Subject Matter Expert (SME) on active deals
- Participate in sales calls and pipeline reviews to support positioning and objection handling
- Create pitch decks, talk tracks, and competitive battlecards
- Become the internal authority on market trends and buyer priorities
- Maintain a systematic research practice and leverage AI tools to track competitor moves and analyst insights
- Craft differentiated messaging that resonates with economic buyers
- Partner with Customer Marketing to secure case studies and testimonials tied to business outcomes
- Proactively identify opportunities to improve team efficiency through AI and automation
- Manage cross-functional projects with clear documentation and transparent communication
- Champion creative approaches to product marketing, treating each product in your portfolio as a business to grow
- Pilot new content formats and emerging marketing technologies
Requirements:
- 10+ years of marketing experience in B2B SaaS, with at least 3 years specifically in Product Marketing
- Bachelor's degree in Marketing, Business, Communications, or a related field
- Proven experience developing and executing strategies for new products, including competitive analysis and win-loss programs
- Demonstrated ability to support active sales opportunities and deliver high-impact enablement programs
- Exceptional written and verbal skills with a knack for crafting compelling narratives that resonate with enterprise buyers
- Proficiency with LLMs (Gemini, ChatGPT, or Claude) and a desire to innovate marketing operations using AI tools
- Proficiency in Salesforce, Slack, Google Workspace, and project management software (e.g., Monday.com)
- Experience in HR technology, employee experience, or L&D software markets