Head of Marketing

Role Overview

• Own paid acquisition strategy across Google, Meta, TikTok, affiliates, display, and other emerging channels.
• Standardize creative testing frameworks, bring rigor to spend allocation and payback modeling, and shift from channel optimization to portfolio management.
• Define lifecycle stages and segmentation models.
• Build structured retention playbooks, design promotional and tournament calendars tied to revenue goals, and improve personalization across email, push, in-app messaging, and SMS to increase player LTV.
• Clarify WorldWinner’s positioning in the skill-based real money category.
• Align creative messaging, acquisition strategy, and product experience.
• Establish consistent brand voice and guidelines.
• Work closely to analytics to develop dashboards and reporting frameworks that translate complex data into clear business insights.
• Partner with Finance to ensure disciplined ROI measurement and forecasting.
• Assess and evolve team structure, introduce clear accountability and KPIs, mentor high-potential marketers, and hire selectively to fill capability gaps.
• Build a culture of ownership and performance transparency.

Requirements

• 8–12 years of experience in growth, performance marketing, or marketing leadership roles.
• Proven experience professionalizing or scaling a marketing function.
• Deep fluency in LTV/CAC, cohort analysis, and payback modeling.
• Hands-on experience managing multi-million-dollar acquisition budgets across Google, Meta, and other paid channels.
• Strong CRM/lifecycle ownership experience in mobile, gaming, or consumer tech environments.
• Demonstrated team leadership and organizational design experience.
• Excellent analytical, communication, and executive presentation skills.
• Experience operating in EBITDA-focused environments.
• Preferred
• Background in skill gaming, mobile gaming, or adjacent competitive categories.

Benefits

• Exciting, creative, and fun industry where you can make a measurable impact.
• Collaborative and inclusive work environment.
• Comprehensive subsidized medical, dental, and vision coverage with paid parental leave options.
• 5% company 401(k) match with immediate vesting.
• Generous time off and flexible hours to support work-life balance.