Own paid acquisition strategy across Google, Meta, TikTok, affiliates, display, and other emerging channels.
Standardize creative testing frameworks, bring rigor to spend allocation and payback modeling, and shift from channel optimization to portfolio management.
Define lifecycle stages and segmentation models.
Build structured retention playbooks, design promotional and tournament calendars tied to revenue goals, and improve personalization across email, push, in-app messaging, and SMS to increase player LTV.
Clarify WorldWinner’s positioning in the skill-based real money category.
Align creative messaging, acquisition strategy, and product experience.
Establish consistent brand voice and guidelines.
Work closely to analytics to develop dashboards and reporting frameworks that translate complex data into clear business insights.
Partner with Finance to ensure disciplined ROI measurement and forecasting.
Assess and evolve team structure, introduce clear accountability and KPIs, mentor high-potential marketers, and hire selectively to fill capability gaps.
Build a culture of ownership and performance transparency.
Requirements
8–12 years of experience in growth, performance marketing, or marketing leadership roles.
Proven experience professionalizing or scaling a marketing function.
Deep fluency in LTV/CAC, cohort analysis, and payback modeling.
Hands-on experience managing multi-million-dollar acquisition budgets across Google, Meta, and other paid channels.
Strong CRM/lifecycle ownership experience in mobile, gaming, or consumer tech environments.
Demonstrated team leadership and organizational design experience.
Excellent analytical, communication, and executive presentation skills.
Experience operating in EBITDA-focused environments.
Preferred
Background in skill gaming, mobile gaming, or adjacent competitive categories.
Benefits
Exciting, creative, and fun industry where you can make a measurable impact.
Collaborative and inclusive work environment.
Comprehensive subsidized medical, dental, and vision coverage with paid parental leave options.
5% company 401(k) match with immediate vesting.
Generous time off and flexible hours to support work-life balance.