Write and develop campaign and brand plans, including brand voice, messaging, style, and content architecture
Conduct creative discovery through research of UK market campaigns, social trends, and user behavior to identify winning messaging angles
Develop strategic campaign concepts that turn insights into actionable blueprints for digital content
Translate concepts into executable digital assets, taking ownership of production workflows for high-volume video ads, short-form scripts, and performance-driven content
Partner with internal teams to analyze performance data (CTR, conversion rates, CPA) and iterate creative assets for optimal acquisition efficiency
Ensure all content maintains alignment with BJAK’s new UK brand voice while pushing creative boundaries

4–6 years in a hands-on creative strategy role focused on performance creative, digital content, or campaign strategy within high-growth B2C brands or agencies
Compelling portfolio demonstrating the ability to translate strategic insights into high-performing digital video and mobile-first content
Expertise in digital content production workflows, including scripting, storyboarding, editing, and delivering optimized assets
Proven ability to use campaign metrics (CTR, CPA, ROAS) to critique, iterate, and scale creative concepts
Proficiency with design tools and video production/editing software
Strong project management skills and ability to manage complex cross-functional workflows

Lead Creative Strategist

Key skills