Creative Marketing Strategist

The Kendal Corporation is a dynamic organization focused on transforming the aging experience, and they are seeking a Creative Marketing Strategist to join their marketing, sales, and communications team. This role involves creating engaging content for branded assets, providing customer service to Affiliates, and managing project deliverables in collaboration with various team members and external vendors.

Responsibilities:

• Serve as the primary point of contact for Affiliate marketing teams and maintain project management software such as Monday to track TKC marketing projects
• Create and execute content for Affiliates, develop print and digital marketing assets, apply graphic design principles for brand consistency, use generative services for content alignment, and update the Kendal Corporate Style Guide with the Senior Director
• Coordinate with the Kendal Net Task Force to manage internal communications, ensure content alignment across key business areas, develop workflow processes for accurate updates, regularly update Kendal Net with engaging content, and measure and report engagement metrics to stakeholders
• Work with the Sales & Marketing Operations Director to create website and social media content for better visibility and engagement, boost Kendal's social media presence through regular Affiliate postings, and collaborate with IT and external agencies for an effective online presence
• Coordinate with our public relations agency for the digital distribution of the Annual Report and partner with them to share the quarterly “Forefront” e-newsletter through email and Kendal Net, highlighting internal communications and growth initiatives

Requirements:

• A bachelor's degree in graphic design or a marketing-related field
• 5-7 years of experience in account management or content creation position
• Excellent collaboration and communication skills
• Knowledge of the senior living or health care services field