Translate approved brand narrative and positioning into high quality, commercially sharp content across website, sales, executive, and external channels
Ensure clarity, consistency, and strategic alignment of messaging across all outward facing materials
Identify messaging gaps or inconsistencies and proactively recommend improvements to strengthen positioning
Own website copy development and updates, improving value proposition clarity, technical translation, and conversion logic
Translate complex industrial and technical capabilities into clear, accessible business messaging
Lead development and refinement of sales pitch decks, one pagers, brochures, product materials, and capability overviews
Collaborate directly with commercial and technical teams to validate accuracy and strengthen business relevance of messaging
Lead case study development including stakeholder interviews, narrative structuring, and draft creation
Translate operational and process driven work into compelling business narratives that demonstrate impact and credibility
Draft executive presentations, speeches, and thought leadership content aligned to corporate strategy
Draft press releases and external communications in coordination with PR agency, ensuring technical accuracy and narrative consistency
Partner with paid media, SEO, and agency partners to strengthen on page and campaign messaging
Maintain consistency, high standards and efficiency in content that support corporate goals and timelines

3+ years of experience in B2B content marketing
Strong preference to industrial marketing, deep tech, advanced manufacturing, cleantech, or adjacent sectors
Demonstrated ability to translate complex technical concepts into clear business messaging
Experience writing for executive audiences
Experience in long form and strategic content
Experience supporting sales enablement materials
Strong attention to detail
Ability to work within defined messaging frameworks while improving execution quality
Higher affinity toward action and timely execution
Familiarity with SEO best practices, thought leadership content, customer Q&A
Preferred experience in critical materials, recycling, or energy sectors
Experience working alongside PR and paid media agencies is helpful

Content Marketing Specialist

Key skills