Channel Marketing Specialist

Role Overview

• Act as the primary marketing partner for Canada, collaborating closely with sales, regional marketing, and operations teams
• Develop market-level strategy and plans aligned to regional and global business objectives
• Apply advanced understanding of the Canadian market to inform prioritization, planning, and recommendations
• Lead the end-to-end execution of integrated marketing initiatives across multiple channels (e.g., retail, e-commerce, digital, campaigns, events)
• Maximize ROI on marketing development funds (MDF) against IMP goals
• Adapt and localize regional/global marketing programs to ensure effectiveness in the Canadian market
• Manage multiple concurrent initiatives, balancing strategic priorities with operational execution
• Define KPIs and success metrics for Canadian marketing initiatives
• Analyze performance data, identify trends, and apply insights to optimize plans
• Provide market conditions updates, best practices, suggestions, and ideas to leadership

Requirements

• Bachelor's degree in Marketing, Business Administration, or related field; MBA or advanced degree in Marketing preferred
• 6-8+ years of experience in channel marketing or related field, preferably in the technology industry
• Strong understanding of the Canadian market
• retail, etail, and distribution channels
• Excellent communication and interpersonal skills, with the ability to build relationships at all levels
• Experience supporting product launches or integrated go-to-market initiatives
• Strong analytical and strategic thinking capabilities
• Fluency in English and French required
• Experience working within a global or regional marketing organization
• Proven track record of developing successful channel marketing programs
• Ability to travel within Canada and USA as needed for partner meetings and events

Benefits

• paid vacation time
• paid sick leave
• medical/dental/vision insurance
• life, accident and disability insurance
• tax-advantaged flexible spending and health savings accounts
• employee assistance program
• other voluntary benefit programs such as supplemental life and AD&D, legal plan, pet insurance, critical illness, accident and hospital indemnity
• tuition reimbursement
• transit
• the Applause Program
• employee stock purchase plan
• Sandisk's Savings 401(k) Plan