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Channel Marketing Specialist at Western Digital | JobVerse
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Channel Marketing Specialist
Western Digital
Remote
Website
LinkedIn
Channel Marketing Specialist
Canada
Full Time
3 hours ago
H1B Sponsor
Apply Now
Key skills
Go
Leadership
Communication
Sales
About this role
Role Overview
Act as the primary marketing partner for Canada, collaborating closely with sales, regional marketing, and operations teams
Develop market-level strategy and plans aligned to regional and global business objectives
Apply advanced understanding of the Canadian market to inform prioritization, planning, and recommendations
Lead the end-to-end execution of integrated marketing initiatives across multiple channels (e.g., retail, e-commerce, digital, campaigns, events)
Maximize ROI on marketing development funds (MDF) against IMP goals
Adapt and localize regional/global marketing programs to ensure effectiveness in the Canadian market
Manage multiple concurrent initiatives, balancing strategic priorities with operational execution
Define KPIs and success metrics for Canadian marketing initiatives
Analyze performance data, identify trends, and apply insights to optimize plans
Provide market conditions updates, best practices, suggestions, and ideas to leadership
Requirements
Bachelor's degree in Marketing, Business Administration, or related field; MBA or advanced degree in Marketing preferred
6-8+ years of experience in channel marketing or related field, preferably in the technology industry
Strong understanding of the Canadian market
retail, etail, and distribution channels
Excellent communication and interpersonal skills, with the ability to build relationships at all levels
Experience supporting product launches or integrated go-to-market initiatives
Strong analytical and strategic thinking capabilities
Fluency in English and French required
Experience working within a global or regional marketing organization
Proven track record of developing successful channel marketing programs
Ability to travel within Canada and USA as needed for partner meetings and events
Benefits
paid vacation time
paid sick leave
medical/dental/vision insurance
life, accident and disability insurance
tax-advantaged flexible spending and health savings accounts
employee assistance program
other voluntary benefit programs such as supplemental life and AD&D, legal plan, pet insurance, critical illness, accident and hospital indemnity
tuition reimbursement
transit
the Applause Program
employee stock purchase plan
Sandisk's Savings 401(k) Plan
Apply Now
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