You plan, execute and optimize end-to-end email campaigns — from newsletters and triggered messages to nurturing and re-engagement — using AI daily for briefings, copy, personalization and analysis
You orchestrate automated journeys across the entire funnel for our B2B target audiences
You analyze the performance of your activities using KPIs such as deliverability, open rate (OR), click-through rate (CTR), conversion and pipeline contribution, and run systematic A/B tests to derive and implement optimizations
You continuously maintain and develop our website
You ensure on-page and technical SEO, strengthen internal linking and use geo
and AI-supported optimizations to increase visibility and relevance
You continuously evaluate Core Web Vitals, loading times, traffic sources and conversions, and develop measures to increase visitors, conversions and brand awareness (e.g., content hubs, CRO tests, lead magnets)

At least 3 years of experience in online marketing — whether via a degree or a career switch: what matters is your drive and impact
Solid expertise in email marketing and marketing automation, ideally with HubSpot
You think in end-to-end campaigns and customer journeys and understand digital marketing processes
Experience in a B2B environment, preferably with exposure to software/IT and complex buying centers (decision-making units)
Analytical strength, a structured approach to work and a passion for testing, learning and scaling
Basic knowledge of HTML/CSS, UX/CRO, testing tools (e.g., VWO), and Data Studio/Looker

Plenty of freedom and opportunities to shape your personal work environment
A company culture where you can be yourself
Transparent structures and processes, short decision-making paths and many opportunities to contribute and implement your own ideas
Many benefits such as bike leasing, workation, employee discounts, etc.

Online Marketing Manager – Marketing Automation, Lead Generation

Key skills