Own the global emerging channels roadmap — from research and validation to scaling and budget recommendations.
Develop and execute full-funnel strategies for platforms like Reddit, Twitter, Discord, LinkedIn communities, and other upcoming channels.
Partner with Product Marketing, SEO, Brand, and regional teams to identify opportunities, test new approaches, and influence go-to-market strategy.
Introduce new frameworks, playbooks, and best practices that uplift the entire marketing organization.
Research, test, and scale innovative marketing opportunities across content marketing, SEO, GEO marketing, guerrilla tactics, and community-driven acquisition.
Monitor online discussions, identify reputation risks or opportunities, and design interventions that strengthen brand sentiment.
Iterate quickly based on performance data.
Act as the internal owner of emerging channels — setting priorities, defining success metrics, and ensuring alignment across teams.
Mentor and guide team members on growth methodologies, experimentation mindset, and emerging platform dynamics.
Present findings and recommendations to senior leadership.

4+ years of hands-on digital marketing experience (preferably in performance or growth fields).
Demonstrated ability to lead complex initiatives, influence cross-functional teams, and drive outcomes.
Experience operating at strategic level with ownership of channel roadmaps or growth programs.
Strong understanding of platform mechanics, tone of voice, and audience behavior on Reddit, Twitter, LinkedIn, Discord, and niche communities.
Background in social media management, online reputation management, or community-driven marketing is a plus.
Knowledge of SEO fundamentals and tools like Ahrefs, SimilarWeb, etc.
Ability to identify high-potential channels, evaluate impact, and make data-driven decisions.
Excellent written English; able to craft narratives, respond to complex discussions, and influence public perception.
Ability to work independently, adapt quickly, and solve problems effectively.
Growth-driven, experimental, goal-oriented.
Strong interest in technology, AI, and innovations shaping the future of marketing.

🚀 360 Growth: We provide limitless learning opportunities: access to platforms like Reforge and Couch Hub, global conferences, physical and digital libraries, feedback culture, and mentoring through TesoXchange. Advance your career with internal mobility and grow with a team eager to share knowledge and support your success.
🎯 Freedom & responsibility: Work on your terms: from modern offices in Kaunas and Vilnius, the comfort of home, or anywhere in the world. Enjoy flexibility in managing your schedule and bring your ideas to life in a fast-paced, dynamic environment.
💪Wellness simplified: Your health comes first with insurance from Day 1, gym memberships, recharge leave, Headspace subscriptions, and regular health checks. Join our wellbeing-dedicated events, sports, arts, and hobby clubs, or simply enjoy the balance of a lifestyle that prioritizes wellness.
🎉 Work hard – play hard: Celebrate your achievements with company events like Summerfest & Winterfest, Town Hall, Meet the Client initiatives, team-buildings, and workations. Enjoy access to the Žalgiris Arena VIP Lounge and celebrate life’s big moments with milestone gifts for weddings, new parenthood, and graduations.

Emerging Channels Growth Lead

Key skills