Architect Lifecycle Strategies: Map and optimize complex, end-to-end user journeys that drive onboarding, "first-send" conversions, repeat usage, and long-term advocacy.
Master Multi-Channel Execution: Design and deploy high-impact campaigns across Email, Push, SMS, and In-App messaging, balancing visibility while actively avoiding notification fatigue.
Drive Granular Segmentation: Leverage event-based data to create highly targeted segments based on specific corridors (e.g., UK to Nigeria), transaction behavior, and user intent.
Champion a Test-and-Learn Culture: Lead rigorous A/B testing on subject lines, send times, and incentives (like fees vs. FX rates) to prove incremental lift and optimize conversion.
Own the Technical CRM Stack: Manage enterprise tools (like Braze or Customer.io), utilizing Liquid logic and webhooks while partnering with Data Engineering to ensure clean data flows.
Optimize for Bottom-Line ROI: Track and report on core financial metrics, linking your CRM activities directly to Customer Acquisition Cost (CAC), Lifetime Value (LTV), and churn reduction rather than just open rates.

Several years of experience in CRM or Lifecycle Marketing, ideally within Fintech, Neobanking, or a fast-paced B2C startup.
Deep hands-on expertise with enterprise CRM and automation tools like Braze, Customer.io, or HubSpot.
Strong data-driven skills, including the ability to use SQL or BI tools to pull insights and build event-based segments.
Technical savvy with an understanding of how APIs, webhooks, and Liquid logic trigger marketing events and multi-step branching canvases.
Experience managing campaigns with a global mindset across multiple time zones, corridors, and currencies.

Senior CRM Manager

Key skills