Senior Digital Marketing Manager – CRM Marketing Automation, Website

Role Overview

• You are responsible for the operational development of our CRM, including marketing automation (ActiveCampaign), lead nurturing and a clean handover to Sales.
• You build automations so that cold leads systematically become MQLs and SQLs, including structuring CRM logic.
• You further develop our website in Webflow: you create landing pages, produce graphic assets and content, and optimize the website's conversions.
• You implement SEO and GEO measures and continuously improve visibility and performance.
• You manage our SEA freelancer and ensure SEA campaigns are successful.
• You enjoy working on the backend: tracking KPIs, integrations, CRM logic, form setups, automation flows — and ensure that everything works together technically cleanly.

Requirements

• You have at least 5 years of experience in B2B marketing.
• You have proven experience building and optimizing marketing automations — prior knowledge of ActiveCampaign is a plus but not required.
• You have at least 1–2 years of experience with Webflow and can independently (further) develop websites and landing pages.
• You are a marketing techie at heart: you love the backend and clean automation processes and are always interested in the latest tools.
• You are well versed in technical topics around website & CRM (e.g., tracking, form logic, integrations, data flows, APIs).
• You have experience or a strong interest in SEO — initial exposure to GEO / AI Search is a plus.
• You work in a structured, independent way and are eager to contribute to loyos bi's growth and build things.
• You have excellent German language skills (C2) and strong English skills (C1).

Benefits

• Flexibility: Remote-first culture! Work where you are most productive — whether 100% from home, in our offices in Hamburg/Augsburg, or anywhere in Germany in a WeWork.
• Responsibility: You work on central marketing building blocks and thus make an essential contribution to company growth.
• A team that’s enthusiastic: pragmatism, ownership and personal development are part of our culture.
• For your professional and personal development you'll get access to Udemy Business and continuous learning opportunities.
• Additional benefits: competitive salary, state-of-the-art hardware, corporate benefits portal and regular team events that strengthen team cohesion.