Digital & Demand Marketing Manager

ContinuumCloud is hiring a Digital & Demand Marketing Manager to own the engine that turns market interest into qualified, predictable revenue. This position is responsible for building and scaling the full-funnel demand system that fuels pipeline growth across all three of our products - Welligent, DATIS, and CaredFor.

Responsibilities:

• Know our ICP and our customers’ business models
• Build a predictable, scalable digital pipeline for all three products
• Improve MQL quality and sales confidence
• Make marketing attribution real and defensible
• Power state-based and product-based growth campaigns
• Give leadership confidence in pipeline forecasting and ROI
• Organize and restructure SalesForce to operate efficiently
• Own accountability for digital demand generation and strategy across paid search, paid social, SEO/AEO/GEO, SEM, and landing pages – tied to pipeline and revenue goals
• Create unique buyers’ journeys across our web properties
• Build and optimize Pardot nurture programs aligned to buyer journeys
• Build and optimize emails, newsletters, and more
• Execute product-specific and state-specific demand campaigns
• Optimize conversion from visitor → lead → MQL
• Manage website portfolio across brands (WordPress, WPEngine, etc.)
• Build and manage campaign reporting, CAC, MQL cost, and pipeline contribution
• Run A/B testing on ads, landing pages, and email programs
• Other duties as assigned

Requirements:

• Work experience in SaaS and healthcare field required
• Experience in Multi-Brand Digital & Demand Product Management
• A problem solving mentality
• 3-5 years in B2B demand generation or growth marketing
• Strong storytelling and writing skills, with significant experience with AI writing tools
• Excellent communication and collaboration skills
• Experience running full-funnel campaigns tied to revenue
• Strong analytical and problem-solving skills, with the ability to make data-driven decisions
• Knowledge of Digital Marketing and project management tools and software (e.g. AI, BaseCamp, SalesForce, Pardot, SEMRush, ZoomInfo, etc.)
• Proficient in Microsoft Office (PowerPoint, Word, Excel, etc.)
• Expert Pardot is a must, Salesforce, and campaign analytics experience, we run our business on Salesforce
• Ability to balance brand, demand, and sales enablement needs
• Bachelor's degree in Marketing, Communications, Business, or related field