Product Marketing Manager

Caseware is one of Canada's original Fintech companies, leading the global audit and accounting software industry for over 30 years. As a Product Marketing Manager, you will lead go-to-market strategies and execution for software that supports audit and financial reporting teams, focusing on clear messaging and strong product adoption across global markets.

Responsibilities:

• Define and evolve value propositions grounded in real accounting firm workflows
• Translate core functionality and intelligent capabilities into clear practitioner relevant messaging
• Maintain consistent product narratives across web, sales and campaign channels
• Develop high impact enablement assets including info sheets, pitch decks and battlecards
• Maintain Mindtickle and deliver training content
• Maintain lightweight competitive intelligence including tracking key competitors, messaging shifts and feature updates
• Incorporate competitive and market signals into messaging refinements and GTM recommendations
• Own Caseware’s presence on G2 and relevant peer review platforms
• Develop programs to generate high quality customer reviews in partnership with Customer Success and Sales

Requirements:

• Strong desire to transition from audit or accounting practice into a commercial, product focused role
• Intellectual curiosity and willingness to learn marketing strategy, messaging and GTM execution
• Motivation to apply practitioner experience to improve how firms adopt technology and modernize workflows
• Strong interest in technology and its role in modernizing accounting firm operations
• Willingness to experiment with AI tools to improve research, content development and workflow efficiency
• 3 to 5 years of product marketing experience in B2B SaaS plus prior accounting experience OR
• 2 to 4 years of audit or accounting firm experience plus demonstrated aptitude for messaging, communication or commercial strategy (no Product Marketing required)