Caseware is one of Canada's original Fintech companies, leading the global audit and accounting software industry for over 30 years. As a Product Marketing Manager, you will lead go-to-market strategies and execution for software that supports audit and financial reporting teams, focusing on clear messaging and strong product adoption across global markets.
Responsibilities:
- Define and evolve value propositions grounded in real accounting firm workflows
- Translate core functionality and intelligent capabilities into clear practitioner relevant messaging
- Maintain consistent product narratives across web, sales and campaign channels
- Develop high impact enablement assets including info sheets, pitch decks and battlecards
- Maintain Mindtickle and deliver training content
- Maintain lightweight competitive intelligence including tracking key competitors, messaging shifts and feature updates
- Incorporate competitive and market signals into messaging refinements and GTM recommendations
- Own Caseware’s presence on G2 and relevant peer review platforms
- Develop programs to generate high quality customer reviews in partnership with Customer Success and Sales
Requirements:
- Strong desire to transition from audit or accounting practice into a commercial, product focused role
- Intellectual curiosity and willingness to learn marketing strategy, messaging and GTM execution
- Motivation to apply practitioner experience to improve how firms adopt technology and modernize workflows
- Strong interest in technology and its role in modernizing accounting firm operations
- Willingness to experiment with AI tools to improve research, content development and workflow efficiency
- 3 to 5 years of product marketing experience in B2B SaaS plus prior accounting experience OR
- 2 to 4 years of audit or accounting firm experience plus demonstrated aptitude for messaging, communication or commercial strategy (no Product Marketing required)