Strategic planning, management and scalable development of Meta and Google campaigns in the premium D2C segment
Precise targeting of affluent, discerning audiences with a clear premium positioning
Independent management of large advertising budgets with a focus on profitability, new-customer ROAS, and sustainable growth
Development and continuous optimization of high-quality funnel structures, including conversion-driven, mobile-optimized landing pages
Close collaboration with the creative team and founders to develop high-performing static and video ads
KPI-driven analysis and data-based optimization across the entire customer journey in the premium segment
Continuous testing of creatives, hooks and audiences, taking brand aesthetic and positioning into account

Several years of solid experience in performance marketing (Meta & Google) for high-ticket (!) D2C brands — we are explicitly seeking candidates with a background in premium beauty, jewelry, fashion, interior, etc. No mass-market or discount background.
Proven scaling successes in the luxury or premium segment
Deep understanding of the psychology and decision-making processes of affluent target groups
Confidence in independently managing and profitably scaling larger ad budgets
Strong analytical skills and excellent understanding of KPIs, ROAS, and funnels
Entrepreneurial mindset, loyalty, and a positive attitude
High degree of responsibility, commitment, and intrinsic motivation

High flexibility and remote work options
Autonomous work with genuine scope for shaping the role
Direct impact on scaling a fast-growing medical luxury brand
Short decision-making lines and close collaboration with the founders and designers
Above-average growth potential based on performance
Long-term prospects in an ambitious, expanding company

Luxury Performance Media Buyer – Meta, Google

Key skills