Planning and execution of performance marketing campaigns: You create and manage campaigns on platforms such as Google Ads, Meta, LinkedIn and other channels — from planning and implementation to scaling.
Data analysis and optimization: You monitor campaign performance, analyze KPIs and derive data-driven optimization measures.
Monitoring and reporting: You produce regular reports on campaign performance and help the team maintain oversight of key KPIs to further drive business success.
You conduct keyword research, competitor analyses and A/B tests for ongoing optimization of campaigns and landing pages.
Technical setup: You configure campaigns including tracking and pixel integration and ensure all technical requirements for accurate measurement are met.
Support in strategy development: You work closely with the Head of Marketing to develop and implement cross-channel strategies for cost-effective lead generation.
Future prospects: Contributing to the transfer of successful campaign approaches to other group companies.

Degree in Marketing, Business, Media or a comparable qualification
At least 2 years of hands-on experience in performance marketing, ideally in the B2B (SaaS) environment
Solid knowledge of tools such as Google Ads, Meta Ads, LinkedIn Campaign Manager and common analytics tools (e.g., Google Analytics, Looker Studio)
Affinity for AI and interest in new marketing technologies. You enjoy testing new tools, automations and AI applications to drive efficiency and scale
Creative with a design sense: You proactively contribute new ideas and have an eye for appealing ads and copy within existing design guidelines
You work in a structured, data-driven and solution-oriented way and are eager to develop professionally and personally in a dynamic environment.
You are a considerate team player, think proactively and pull together with others.
You communicate very confidently in German and are comfortable in English as well.

A role with direct impact on growth within a group of software companies
Dynamic, supportive team with flat hierarchies
Performance-oriented work environment with plenty of room for personal growth
Personal and professional development through additional training, courses and mentoring by experienced colleagues
Flexible working: Hybrid model of home office and office (FRA)
Creative freedom for your own ideas, a strong testing culture and the opportunity to work independently
Performance-based, fair compensation

Digital Marketing Manager – Performance & Growth, B2B SaaS

Key skills