Own the UX vision and experience strategy for Coach Japan’s websites and key digital touchpoints, balancing brand expression with usability and performance.
Define and evolve user journeys, information architecture, and interaction principles optimized for mobile‑first, Gen Z‑led behaviors in Japan.
Translate brand and campaign objectives into clear UX frameworks, wireframes, and design direction in partnership with internal and external teams.
Lead direction for Japan‑focused websites, ensuring experiences are fully localized, scalable, and aligned with global brand standards.
Partner closely with UX, product, and technology teams to deliver seamless, high‑quality digital experiences across CMS, e‑commerce, and campaign platforms.
Guide visual and interaction design across digital surfaces, ensuring consistency, usability, and strong brand expression.
Partner with external agencies, UX designers, developers, and freelancers to deliver high‑quality web and digital outputs for Japan.
Leverage data, user feedback, and behavioral insights to continuously improve UX and web performance.

6+ years of experience in UX, or web design roles within agency or brand environments.
Fluent Japanese (N1) and native‑level English.
Strong portfolio demonstrating UX‑led web experiences, digital platforms, and Japan‑market work.
Proven experience collaborating with UX, product, and engineering teams on complex digital builds.
Deep understanding of Gen Z digital behavior and platforms in Japan, especially mobile‑first environments.
Experience adapting global brand systems into localized UX and web executions.
Strong project management, stakeholder alignment, and budget management skills.
Sense of fashion, with the ability to translate brand understanding into emotionally engaging digital experiences.
Data analysis skills to identify opportunities and drive continuous improvement through fact‑based PDCA cycles.

Manager, UX – Digital Design

Key skills