Generate and qualify outbound sales opportunities through personalized outreach
Conduct thorough research on potential clients and their needs
Craft highly personalized outreach messages via LinkedIn and email
Book discovery meetings and lead initial conversations as needed
Maintain CRM records to track outreach and pipeline activity
Collaborate with the Sales and Service Departments to ensure alignment in messaging
Track outreach KPIs and optimize messaging based on performance
Participate in sales meetings and performance reviews

Minimum 1 year of experience in an outbound SDR role (2 years preferred)
Proven experience generating leads from scratch (cold outreach)
Medium-to-high-level copywriting skills for sales outreach
Ability to conduct independent research and personalize outreach messaging
C1 level (or equivalent) English proficiency (native not required)
Familiarity with Apollo, HubSpot, and LinkedIn Sales Navigator is strongly preferred
Previous experience in a marketing agency or selling marketing services is considered a strong advantage
Must be available and responsive during office hours (Mondays to Fridays between 3–6 PM BCN time)
Must consistently work 30–35 hours per week (i.e., 140 hours per month)
Must have a stable internet connection and a laptop or PC
Excellent verbal and written communication skills in English
Being open to receiving feedback and constructive criticism and improving on it

Sales Development Representative – SDR

Key skills