Generate and qualify outbound sales opportunities through high-level outreach
Conduct in-depth research on prospective clients and create targeted prospect lists
Craft personalized outreach messages via LinkedIn and email
Manage outbound conversations and qualify prospects before booking meetings
Book and schedule discovery meetings for the Sales Team
Maintain and update CRM records in HubSpot and manage outreach sequences
Track outreach KPIs and report on performance metrics
Research industry trends and stay updated on digital marketing developments
Collaborate with Sales and Service Departments

Minimum 1 year of experience in an outbound SDR role (2 years preferred)
Proven experience generating leads from scratch (cold outreach)
Medium-to-high-level copywriting skills for sales outreach
Ability to conduct independent research and personalize outreach messaging
C1 level (or equivalent) English proficiency (native not required)
Familiarity with Apollo, HubSpot, and LinkedIn Sales Navigator is strongly preferred
Previous experience in a marketing agency or selling marketing services is considered a strong advantage
Must be available and responsive during office hours (Mondays to Fridays between 3–6 PM BCN time)
Must consistently work 30–35 hours per week (i.e., 140 hours per month)
Must have a stable internet connection and a laptop or PC
Excellent verbal and written communication skills in English
Being open to receiving feedback and constructive criticism and improving on it

Sales Development Representative – SDR

Key skills