VP of Marketing – Healthcare Analytics

Role Overview

• Develop and execute comprehensive digital marketing strategy
• Identify growth opportunities across paid and organic channels
• Track KPIs and optimize marketing performance**
• Plan, launch, and optimize Facebook Ads
• Plan, launch, and optimize Google Ads
• Manage ad budgets and maximize ROI
• Test creative variations and audience targeting strategies**
• Manage and update company website (WordPress-based)
• Build and modify web pages as needed (page builder experience required)
• Optimize website for lead generation and conversions
• Ensure proper tracking, pixels, and analytics are implemented**
• Create and schedule professional LinkedIn posts
• Oversee light content creation for digital channels
• Use AI tools to generate marketing images and visual assets
• Maintain consistent brand messaging across platforms**
• Analyze campaign data and report on performance
• Continuously test and refine ads, landing pages, and messaging
• Implement automation where possible****

Requirements

• A proactive leader who takes ownership
• Someone comfortable both strategizing and executing
• ROI-focused and data-driven
• Resourceful — able to fill skill gaps with freelancers if needed
• Open-minded and adaptable
• Proven experience in digital marketing leadership
• Strong hands-on experience with:
• Facebook Ads Manager
• Google Ads
• WordPress website management
• Experience building and editing website pages (page builder experience required)
• Understanding of conversion tracking and analytics
• Experience using AI tools for content or image generation
• Ability to work independently and make strategic decisions
• Experience managing offshore teams or contractors
• Strong analytical and ROI-driven mindset
• B2B marketing experience (if applicable)
• Funnel building and landing page optimization experience

Tech Stack

• WordPress

Benefits

• Client Relationship : You will be directly working with the client. This means that you will communicate with the client, provide services, and address any client-related matters independently.
• Payments : All payments for your services will be handled by the client. Elevate and Delegate is not involved in processing your payroll. Your salary will directly go to you.
• Vacation Leaves and Holidays : While we may have recommendations or guidelines regarding vacation leaves and holidays, the decision is entirely at the discretion of the client. You are expected to align your schedule with the client’s business needs and any specific policies or preferences they may have in this regard.