Define and scale Docplanner’s paid patient acquisition capabilities across markets.
Own strategy, innovation and performance across paid channels, helping strengthen our marketplace, support doctors and clinics in reaching more people, and unlock new growth opportunities through modern marketing, automation and AI-enabled systems.
Identify new growth levers, channels, and partnership opportunities
Make clear decisions on where to scale, optimize, or experiment based on market context
Own performance across key paid channels, including Google, Meta, influencers, affiliates, and partnerships
Manage budget allocation, pacing, and performance targets
Ensure strong execution across multiple markets in Europe and Latam
Implement and scale automation frameworks
Partner with data teams to improve attribution, experimentation velocity, and performance reporting.
Lead pilot programmes across new acquisition channels and growth opportunities
Build and lead a high-performing team.

Proven senior-level experience in performance or growth marketing, ideally in a consumer marketplace environment
Experience owning large-scale global media budgets
Strong hands-on expertise with Google and Meta at scale
Proven experience running acquisition across multiple markets
Strong bias for automation, testing, and data-driven decision making; a track record of automation-led marketing transformation is a strong plus
Experience leading teams and operating effectively in complex organisations

Flexibility and work-life balance
Remote or hybrid work model with or hub in Warsaw; Flexible working hours
20/26 days of paid time off (depending on your contract);
Additional paid day off on your birthday or work anniversary (you choose what you want to celebrate).
Health comes first
Private healthcare plan with Signal Iduna for you and subsidized for your family.
Multisport card co-financing for you to have access to sports facilities across Poland.
Access to iFeel, a technological platform for mental wellness offering online psychological support and counseling.

Director of Patient Marketing – Paid Acquisition

Key skills