Define and scale Docplanner’s paid patient acquisition capabilities across markets
Own strategy, innovation and performance across paid channels
Balance short-term performance with long-term brand and market development
Identify new growth levers, channels, and partnership opportunities
Make clear decisions on where to scale, optimize, or experiment based on market context
Own performance across key paid channels, including Google, Meta, influencers, affiliates, and partnerships
Manage budget allocation, pacing, and performance targets
Ensure strong execution across multiple markets in Europe and Latam
Implement and scale automation frameworks
Partner with data teams to improve attribution, experimentation velocity, and performance reporting
Lead pilot programmes across new acquisition channels and growth opportunities
Build and lead a high-performing team across channel management, specialist expertise, and creative execution
Work closely with Product and UX on conversion optimization and monetization-related initiatives

Proven senior-level experience in performance or growth marketing, ideally in a consumer marketplace environment
Experience owning large-scale global media budgets
Strong hands-on expertise with Google and Meta at scale
Proven experience running acquisition across multiple markets
Strong bias for automation, testing, and data-driven decision making; a track record of automation-led marketing transformation is a strong plus
Experience leading teams and operating effectively in complex organisations

Share Options plan
Flexible remuneration and benefits system via Flexoh, which includes: restaurant card, transportation card, kindergarten, and training tax savings
Flexibility and work-life balance
Remote or hybrid work model with our hub in Barcelona
Summer intensive schedule during July and August
23 paid holidays, with exchangeable local bank holidays
Additional paid holiday on your birthday or work anniversary (you choose what you want to celebrate)
Private healthcare plan with Adeslas for you and subsidized for your family (medical and dental)
Access to hundreds of gyms for a symbolic fee in partnership for you and your family with Wellhub
Access to iFeel, a technological platform for mental wellness offering online psychological support and counseling

Director of Patient Marketing, Paid Acquisition

Key skills