Performance Marketing Specialist – Google, Meta, TikTok

Role Overview

What you'll be doing:

1. Paid Media Management: Launching, managing, and optimizing advertising campaigns in Google Ads (Search, Performance Max), Meta Ads, and TikTok Ads.
2. AI-Driven Production: Using AI (ChatGPT, Midjourney, etc.) to generate advertising offers, video scripts, and visual concepts.
3. Landing Page Creation: Assembling and refining landing pages using builders (Lovable, Webflow) with a focus on high conversion.
4. Design and Creative: Creating simple graphic materials and static banners (in Figma, Canva, or using AI) for hypothesis testing.
5. Hypothesis Testing: Continuously running A/B tests (creatives, audiences, offers) and finding ways to reduce cost per lead (CPA).
6. Analytics: Working with GA4 and an internal CRM to track funnel performance from click to bike rental.

Requirements

What we expect from you: Performance experience: At least 2 years of working with paid traffic to Western markets (US is a plus). AI Mastery: You actively use AI tools for writing texts, creating images, and analyzing data, allowing you to work 2-3 times faster. Tech Skills: Ability to independently create a high-quality landing page and create a neat banner (without waiting for a designer). Data-driven approach: You make decisions based on data (CTR, CR, CAC, ROMI) and understand how your actions impact the company's profit. English: Level B1+ (Intermediate and above) – fluent written communication, understanding of courier slang and the US market. **Flexibility: **Ability to work at a startup's pace and quickly switch between tasks

Benefits

-Work on an international project with a real, physical product. -Access to a modern tool stack and the freedom to implement your ideas. -KPIs and the ability to see the real impact of your work on the streets of New York and other US.