Product Marketing Specialist – Higher Education (Campus ID & Commerce)

Transact Campus is an industry leader in providing integrated technology solutions to education, healthcare, and business campuses. They are seeking a Product Marketing Specialist to support the positioning, messaging, and go-to-market execution for their Campus ID and Commerce solutions serving higher education institutions.

Responsibilities:

• Conduct research on higher education trends, student experience needs, and campus operations to inform product strategy and messaging
• Monitor competitive offerings in campus ID, access, credentialing, and commerce solutions
• Gather feedback from customers, sales, and internal stakeholders to identify opportunities and pain points
• Help develop clear, compelling product messaging that communicates the value of our SaaS-based Campus ID and Commerce solutions
• Translate technical concepts and platform capabilities into simple, user-friendly language for campus leaders and administrators
• Ensure consistency across website content, collateral, presentations, and communications
• Assist in planning and executing product releases, updates, and feature announcements
• Support the creation of launch materials including one-pagers, sales decks, FAQs, use case guides, and customer-facing updates
• Collaborate with demand-generation, content, and creative teams to ensure successful rollout of campaigns
• Draft and edit product content such as web pages, blog posts, solution briefs, email campaigns, and customer stories
• Work with designers and digital teams to develop visual assets and product-oriented storytelling
• Help maintain an updated library of product collateral aligned with the Campus ID and Commerce suite
• Partner with sales to understand needs and develop tools that support conversations with higher ed institutions
• Provide updates and documentation that help sales teams stay informed about roadmap changes and new releases
• Monitor engagement with marketing content and sales resources to identify what resonates with higher ed audiences
• Support analysis of product marketing efforts and make data-informed recommendations for improvements

Requirements:

• Bachelor's degree in marketing, Communications, Business, or a related field
• 1–2 years of experience in product marketing, content marketing, or a similar role (internships included)
• Strong writing, editing, and storytelling skills with the ability to simplify complex ideas
• Interest in higher education technology, SaaS platforms, and/or student experience solutions
• Comfortable working cross-functionally and managing multiple tasks in a fast-paced environment
• Familiarity with marketing tools (CRM, CMS, analytics) is a plus but not required