Perform functional configurations in the CRM system, including forms, fields, macros, scripts, and settings, without structured code development.
Create and build reports and dashboards in Explorer, ensuring reliability and supporting decision-making.
Prepare and keep technical and functional documentation up to date, ensuring governance and traceability of implemented changes.
Map processes with user areas, identifying needs, business rules, and improvement opportunities.
Translate business requests into configurable system solutions.
Act as a bridge between the user area and technology, ensuring technical and functional understanding of requirements.
Validate flows, rules, and configurations before they go into production.
Support continuous improvement of automated processes in the CRM.
Ensure standardization, quality, and consistency of information recorded in the system.

CRM Analyst, Zendesk

Key skills