Collaborate with regional sales leadership to develop event strategies that support quarterly sales pipeline and revenue goals for new business.
Partner with cross-functional teams Integrated Campaigns, Product & Solution Marketing, ABM, Event and Brand) to ensure consistent messaging and high-impact touchpoints across field events.
Engage with target accounts for prospecting opportunities across Procurement, Finance, and Supply Chain stakeholders, developing a strategic approach for new account penetration and pipeline acceleration.
Leverage marketing operations tools to independently execute and manage multi-channel campaigns, ensuring timely execution and follow-up on leads.
Use 6Sense intent and engagement data and best practices to optimize programs, provide insights, and manage regional events, while advocating for sales needs and driving target account engagement.
You'll use tools like 6sense, Folloze, Marketo, and Salesforce to prioritize regional and national events (both 3rd–party and Coupa-hosted), target the right accounts, tailor messaging and implement a multi-touch end-to-end field marketing plan to drive and accelerate new pipeline.

5+ years of experience Enterprise B2B marketing, with an expertise in field marketing strategy, execution and measurement
Demonstrated success running regional and national field events with measuring impact on pipeline and revenue
Working knowledge of tools including 6sense, Folloze, Marketo, Salesforce, LinkedIn Campaign Manager, Tableau and other campaign orchestration platforms.
Strong analytical mindset and comfort owning reporting
turning complex data into clear insights and next steps.
Strategic and outcome-oriented mindset, skilled in planning and executing high-impact marketing plans across field events.
Strong project management and creative problem-solving skills, with a collaborative approach to working with diverse teams.
Experience partnering directly with sales leadership and account teams to co-develop account plans and accelerate pipeline.
Self-motivated, proactive, and adaptable in a fast-paced environment, with excellent communication skills and a willingness to travel (20-30%).

Pioneering Technology: At Coupa, we're at the forefront of innovation, leveraging the latest technology to empower our customers with greater efficiency and visibility in their spend.
Collaborative Culture: We value collaboration and teamwork, and our culture is driven by transparency, openness, and a shared commitment to excellence.
Global Impact: Join a company where your work has a global, measurable impact on our clients, the business, and each other.

Field Marketing Manager

Key skills