Product Marketing Manager

Accesso is on a mission to improve the guest experience with technology, and they are seeking a Product Marketing Manager to build and scale an AI-forward Product Marketing function. This role involves developing product messaging and go-to-market strategies while collaborating with various teams to drive technology adoption.

Responsibilities:

• Define differentiated messaging, positioning, and value propositions across accesso solutions
• Translate complex product capabilities into clear, compelling narratives for target prospects
• Create and maintain sales enablement assets: battlecards, one-pagers, pitch decks and product guides
• Conduct market research, win/loss interviews, and competitive analysis to inform positioning
• Collaborate with Campaign Marketing on multi-channel programs that activate messaging at scale
• Partner with Sales to improve lead conversion, pipeline progression, and enablement
• Support launch readiness across teams with campaign strategy, messaging, and training
• Represent product marketing in cross-functional go-to-market planning
• Use data and insights to continuously refine ICPs, personas, and value propositions
• Design and operationalize AI-powered workflows across product messaging, content creation, competitive intelligence, and enablement
• Apply AI tools to accelerate insight generation, positioning iteration, and asset creation
• Establish best practices for using AI responsibly, efficiently, and at scale within Product Marketing
• Partner with Digital and Campaign teams to integrate AI-driven targeting, personalization, and performance optimization
• Serve as a public-facing subject matter expert in webinars, product demos, and virtual events
• Deliver internal sales trainings and collaborate on roadshows, playbooks, and pitch readiness
• Engage directly with customers, analysts, and partners to inform and validate messaging
• Collaborate daily with Product, Sales, Digital, and Campaign leads to bring messaging to market

Requirements:

• 5–8 years in B2B SaaS marketing with experience in product marketing and demand generation
• Hands-on experience using AI tools in marketing, with a clear point of view on how AI can shape the future of Product Marketing
• Ability to distill complex products into strategic narratives and tactical messaging
• Comfortable with public speaking, customer-facing conversations, and virtual events
• Strong project management and stakeholder communication skills
• Proactive, collaborative, and energized by working across priorities and functions