You will develop, implement, and scale a comprehensive account-based marketing (ABM) program while ensuring consistent coordination between marketing, sales development, and field sales teams.
Your main responsibilities will include:
Building, leading, and evolving the regional ABM playbook, ensuring repeatable, scalable execution
Designing and managing highly personalized, multi-channel ABM campaigns across paid media, email, digital experiences, events, and sales-aligned outreach
Developing and applying account insights and intent signals to inform targeting, messaging, and campaign execution
Partnering closely with Marketing, Sales Development, and Sales teams to align on account strategy, outreach sequencing, and follow-up motions that drive engagement and deal progression
Collaborating with corporate digital marketing teams to build and maintain account intelligence dashboards, integrating data from our martech stack to guide targeting and personalization
Serving as the primary liaison between Sales and Marketing, coordinating communication, expectations, and feedback loops
Defining and tracking key account-based metrics to assess campaign success, optimize performance, and refine strategies for scaling ABM efforts
Communicating ABM strategy, progress, and results to cross-functional stakeholders and leadership
Requirements
5+ years of B2B marketing experience with a focus on account-based marketing
Proven experience building successful account-based marketing programs from the ground up and in collaboration with sales development and field sales teams
Strategic thinker with strong execution and prioritization skills—able to turn ideas into action through other teams and in alignment with business objectives
Proven success in partnering with sales teams, internal marketing groups, and digital marketing agencies to develop strategies, align on targets, and drive measurable business impact
Data-driven mindset with the ability to analyze campaign performance and optimize for results
Excellent communication, collaboration, and project management skills
Understanding of marketing automation tools, CRM systems, and project management platforms (we use Marketo, Microsoft Dynamics, Wrike, and ZoomInfo)
Benefits
Attractive compensation package with 401K match
Training Tuition Reimbursement Program
Work-life balance with a flexible working schedule