Account-Based Marketing

Role Overview

• You will develop, implement, and scale a comprehensive account-based marketing (ABM) program while ensuring consistent coordination between marketing, sales development, and field sales teams.
• Your main responsibilities will include:
• Building, leading, and evolving the regional ABM playbook, ensuring repeatable, scalable execution
• Designing and managing highly personalized, multi-channel ABM campaigns across paid media, email, digital experiences, events, and sales-aligned outreach
• Developing and applying account insights and intent signals to inform targeting, messaging, and campaign execution
• Partnering closely with Marketing, Sales Development, and Sales teams to align on account strategy, outreach sequencing, and follow-up motions that drive engagement and deal progression
• Collaborating with corporate digital marketing teams to build and maintain account intelligence dashboards, integrating data from our martech stack to guide targeting and personalization
• Serving as the primary liaison between Sales and Marketing, coordinating communication, expectations, and feedback loops
• Defining and tracking key account-based metrics to assess campaign success, optimize performance, and refine strategies for scaling ABM efforts
• Communicating ABM strategy, progress, and results to cross-functional stakeholders and leadership

Requirements

• 5+ years of B2B marketing experience with a focus on account-based marketing
• Proven experience building successful account-based marketing programs from the ground up and in collaboration with sales development and field sales teams
• Strategic thinker with strong execution and prioritization skills—able to turn ideas into action through other teams and in alignment with business objectives
• Proven success in partnering with sales teams, internal marketing groups, and digital marketing agencies to develop strategies, align on targets, and drive measurable business impact
• Data-driven mindset with the ability to analyze campaign performance and optimize for results
• Excellent communication, collaboration, and project management skills
• Understanding of marketing automation tools, CRM systems, and project management platforms (we use Marketo, Microsoft Dynamics, Wrike, and ZoomInfo)

Benefits

• Attractive compensation package with 401K match
• Training Tuition Reimbursement Program
• Work-life balance with a flexible working schedule