Channel Ownership: Scale paid social campaigns across mid-funnel channels like Meta, TikTok and others, balancing user acquisitions with campaign efficiency (e.g. CAC, payback, revenue/user, ROAS)
Creative Strategy: Develop, test and iterate on graphic assets, videos and ad copy to identify compelling messages for target user segments
Organic Mobile App Growth: Oversee organic mobile app initiatives to drive non-paid discovery, including ASO (app store optimization) on Apple App Store and Google Play
Experimentation: Design and execute tests on messaging, landing pages, and creative formats across the entire user journey and funnel

Experience: 3+ years in performance marketing in B2C, hands-on ownership of scaling high-spend accounts on Meta, TikTok, Google and/or other mid-funnel channels
Creatives and messaging: A proven track record of testing and using creatives (images, video ads, UGC content, ad copy) to drive campaign performance
Technical Proficiency: Deep understanding of attribution for web and mobile app (we use AppsFlyer), campaign optimization, and event/pixel setup
Data-Driven: Experience analyzing and making recommendations using data (we use Looker), while applying intuition as appropriate

Nice to haves

The Opportunity
join and have a major impact at a growing company that is helping Canadians feel confident about money.
Comprehensive Health Benefits
medical, dental, vision, and paramedical health benefits for you and your family, with extra yearly coverage for psychotherapists and massage therapists
Additional Health Benefits
virtual benefit offering that allows you to connect 24/7 with nurses, doctors and mental health professionals
Maternity & Parental Leave Top-up
available to new parents
WFH Reimbursement
we ship you gear like a laptop, mouse, keyboard, and you can reimburse additional items to make your workplace better for you
Employee Development Benefit
annual reimbursements on payments to help your learning
Givewell Benefit
1 paid volunteer day a year to give back to the community
Flexibility
flexible working hours and a flexible vacation policy

Marketing Manager, Growth

Key skills