AcuityMD is a high-growth SaaS company that accelerates access to medical technologies. The Campaign Manager will own mid-funnel marketing programs, work closely with sales teams to turn marketing signals into actionable leads, and ensure efficient pipeline progression.
Responsibilities:
- Nurture execution — Run TOFU and mid-funnel nurture programs end-to-end
- Build, manage, and iterate on HubSpot email sequences and workflows for tier 2/3 leads, reactivation campaigns, and signal-based follow-up
- Sales activation — Package ABM and inbound signals into ready-to-run outbound plays for SDRs and AEs
- Target account lists, sequences, messaging triggers — everything Sales needs to move fast on a warm signal
- Pipeline follow-through — Monitor MQL-to-pipeline conversion and own the programs that accelerate lead progression
- Stay close to what's being worked, what's stalling, and what needs a new sequence
- Campaign execution — Execute general demand gen programs alongside the Senior Campaign Manager — expanding channel coverage and keeping execution moving so ABM strategy stays focused
- Divide and conquer on channel execution so ABM strategy doesn't bottleneck
- HubSpot ownership — Build, QA, and maintain HubSpot workflows, landing pages, and email sequences with documentation
- Reporting & iteration — Track and report on pipeline marketing performance across nurture, PG programs, and sales-activated campaigns — connecting marketing activity back to revenue and surfacing what's working so the team can move faster
- Playbooks — Build playbooks and templates that standardize how Sales activates on marketing signals
Requirements:
- 2–4 years of experience in campaign marketing, demand generation, or marketing operations, B2B SaaS preferred
- Strong hands-on HubSpot experience — you've built workflows, sequences, and landing pages from scratch, not just sent emails
- Comfortable working directly with Sales — you understand how SDRs and AEs operate and what they actually need to act on a lead
- Executes fast, documents well, and iterates without being asked
- Detail-oriented but not precious — you move quickly and clean it up as you go
- Organized and collaborative — you keep stakeholders informed without being managed
- Sales development experience
- Experience with ZoomInfo, Vector, Munitiy, and Clay or signal-based outreach
- Familiarity with ABM motions and how to support sales activation alongside a demand gen team
- Copywriting skills for nurture and reactivation emails
- Comfort working with RevOps on data and workflow operationalization