Campaign Manager, Pipeline Marketing

AcuityMD is a high-growth SaaS company that accelerates access to medical technologies. The Campaign Manager will own mid-funnel marketing programs, work closely with sales teams to turn marketing signals into actionable leads, and ensure efficient pipeline progression.

Responsibilities:

• Nurture execution — Run TOFU and mid-funnel nurture programs end-to-end
• Build, manage, and iterate on HubSpot email sequences and workflows for tier 2/3 leads, reactivation campaigns, and signal-based follow-up
• Sales activation — Package ABM and inbound signals into ready-to-run outbound plays for SDRs and AEs
• Target account lists, sequences, messaging triggers — everything Sales needs to move fast on a warm signal
• Pipeline follow-through — Monitor MQL-to-pipeline conversion and own the programs that accelerate lead progression
• Stay close to what's being worked, what's stalling, and what needs a new sequence
• Campaign execution — Execute general demand gen programs alongside the Senior Campaign Manager — expanding channel coverage and keeping execution moving so ABM strategy stays focused
• Divide and conquer on channel execution so ABM strategy doesn't bottleneck
• HubSpot ownership — Build, QA, and maintain HubSpot workflows, landing pages, and email sequences with documentation
• Reporting & iteration — Track and report on pipeline marketing performance across nurture, PG programs, and sales-activated campaigns — connecting marketing activity back to revenue and surfacing what's working so the team can move faster
• Playbooks — Build playbooks and templates that standardize how Sales activates on marketing signals

Requirements:

• 2–4 years of experience in campaign marketing, demand generation, or marketing operations, B2B SaaS preferred
• Strong hands-on HubSpot experience — you've built workflows, sequences, and landing pages from scratch, not just sent emails
• Comfortable working directly with Sales — you understand how SDRs and AEs operate and what they actually need to act on a lead
• Executes fast, documents well, and iterates without being asked
• Detail-oriented but not precious — you move quickly and clean it up as you go
• Organized and collaborative — you keep stakeholders informed without being managed
• Sales development experience
• Experience with ZoomInfo, Vector, Munitiy, and Clay or signal-based outreach
• Familiarity with ABM motions and how to support sales activation alongside a demand gen team
• Copywriting skills for nurture and reactivation emails
• Comfort working with RevOps on data and workflow operationalization