Senior Revenue Marketing Manager

Avalara is an AI-first company that is defining the relationship between tax and tech. The Senior Revenue Marketing Manager will own the strategy and execution of integrated demand generation programs to drive pipeline and revenue growth for US-based customers, collaborating closely with Sales and Marketing teams.

Responsibilities:

• You will plan and execute multi-channel revenue marketing programs across inbound, outbound, ABM, nurture, and sales-aligned plays to support acquisition and expansion within US markets
• You will collaborate closely with Sales and SDR leadership on targeting, messaging, and enablement to improve funnel conversion, pipeline velocity, and deal progression
• You will monitor and analyze performance metrics including MQLs, pipeline contribution, conversion rates, and bookings, using insights to optimize campaigns and support regular business reviews

Requirements:

• 5+ years of experience in B2B demand generation, revenue marketing, or integrated campaign management within SaaS or technology companies
• Proven experience supporting high-growth businesses or segments operating at high growth rates
• Demonstrated success executing campaigns for US-based audiences, with a strong understanding of US B2B buying motions and sales cycles
• Hands-on experience with marketing automation platforms (such as Marketo or Eloqua), CRM systems (Salesforce), reporting tools (PowerBI or Tableau), ABM orchestration tools (such as 6sense or Demandbase), and data tools (such as ZoomInfo or D&B)
• Strong analytical, project management, and prioritization skills, with the ability to manage multiple initiatives in a fast-paced, results-driven environment
• Excellent communication and collaboration skills, with the ability to engage effectively with cross-functional partners across Sales, Marketing, and Leadership
• Experience using AI and AI-related technologies