Director, SEO Strategist

Role Overview

• Lead the SEO strategy for BSF’s expanded digital ecosystem, ensuring scalability, usability, and long-term growth.
• Architect search-optimized site structures, URL frameworks, and content hierarchies across new sections, initiatives, and chapter pages.
• Design internal linking and navigation systems that maximize discoverability and authority flow.
• Develop comprehensive search-informed content roadmaps spanning benefits, PCS resources, chapters, donors, lifestyle topics, and emerging audience needs.
• Produce high-impact content briefs that align editorial vision with keyword strategy, search intent, and semantic depth.
• Implement advanced semantic SEO strategies to strengthen relevance in Google Search, AI Overviews, generative search experiences, and emerging AI platforms.
• Oversee optimization of titles, metadata, headers, and on-page elements to enhance performance and click-through rates.
• Direct implementation of structured data (FAQ, How-To, Event, Article, Organization, and other schema types) to expand SERP visibility and unlock rich results.
• Establish proactive monitoring systems to identify and resolve crawl issues, indexing challenges, broken links, and site performance barriers.
• Partner with the development team to embed SEO best practices into platform enhancements, tools, and feature rollouts from inception.
• Lead organizational readiness for algorithm updates and major shifts in the search landscape, ensuring adaptive and resilient strategy execution.
• Define KPIs and reporting frameworks to measure organic performance, rankings, AI-driven SERP features, and audience engagement.
• Translate data, trend analysis, and competitive insights into actionable recommendations for sustained growth.
• Collaborate across editorial, marketing, development, membership, and advancement teams to embed SEO best practices throughout all digital initiatives.
• Align organic search strategy with BSF’s mission, audience needs, and long-term organizational goals.
• Contribute strategic input to digital innovation, audience development, and platform expansion initiatives.
• Perform other duties as assigned

Requirements

• 7+ years of progressive experience in SEO strategy, including enterprise-level or high-growth environments.
• Demonstrated success developing and executing comprehensive SEO strategies that drive significant traffic growth, engagement, and measurable impact.
• Deep expertise in content strategy, semantic SEO, structured data implementation, and technical optimization.
• Proven ability to adapt strategy in response to algorithm updates and shifts in search behavior.
• Strong cross-functional leadership experience, with the ability to influence stakeholders across teams.
• Data-driven decision maker with experience leveraging analytics to inform strategic growth initiatives.
• Exceptional communication and interpersonal skills; highly self-directed and proactive.
• Project management experience with the ability to manage multiple initiatives simultaneously.
• Technologically proficient and comfortable working across CMS platforms and digital tools.
• Ability to travel out of town overnight several times per year for staff offsites, planning retreats, and company-wide events. These gatherings are essential for connection, brainstorming, and staying strategically aligned across teams. Participation is required as a core part of the role.
• Ability to lift and carry supplies and equipment up to 30 lbs.
• Willingness to work evenings, weekends, and holidays as necessary to support key organizational initiatives.

Benefits

• Excellent benefits (403(b) with matching, Flexible Spending, Life Insurance, Short-Term Disability, Communications Allowance, and more)
• Permanent Change of Station (PCS) Leave for Active Duty Military Spouses
• On-the-job professional development training
• Career growth opportunities
• Workplace flexibility