Website and Digital Content Manager

Role Overview

• Provide vision, leadership and strategic direction for ESB’s corporate website and digital presence, ensuring delivery of a high-quality, user centred and future-proofed digital experience
• Manage robust governance, approval and quality assurance processes for ESB websites and social media platforms, ensuring adherence to brand policy, guidelines, accessibility, legal and regulatory requirements
• Develop and implement a corporate website and digital content strategy that communicates ESB’s purpose, strategy, values and impact, while overseeing end‑to‑end content planning and lifecycle management to ensure consistency, relevance and quality across corporate digital platforms
• Lead optimisation of ESB’s corporate website and user journeys, ensuring strong UX and effective performance across AI‑powered search, voice and emerging discovery channels
• Collaborate with the wider communications and marketing community to ensure strong alignment and consistency between ESB’s corporate website, campaign activity, and social media presence
• Own and manage the performance of ESB’s corporate website using analytics and insight tools, translating data into actionable improvements and recommendations
• Conduct regular content and quality audits to maintain high standards, accuracy, and relevance across the site
• Act as ESB’s subject matter expert for the corporate content management system (Sitefinity), working with developers and IT teams to ensure the platform is optimally configured
• Collaborate with IT teams to deliver major web initiatives, upgrades, and enhancements, while ensuring continuity and performance of existing platforms

Requirements

• Honours third level degree, ideally in digital communications, analytics, computer science, design, or business-related discipline
• Minimum 7 years’ experience in a senior digital, website or content management role, ideally within a large, complex, or regulated organisation
• Strong expertise in website optimisation techniques including SEO, UX, journey mapping, content performance, and analytics
• Hands on experience with CMS platforms, ideally Sitefinity, and working closely with technical and development teams
• Strong understanding of AI, automation and emerging digital technologies, and their implications for content, search, governance, and user experience
• Qualifications or formal training in digital marketing or digital strategy (desirable)
• Google Analytics certification or equivalent (desirable)

Benefits

• Opportunity to lead Ireland’s transition to net zero carbon future
• Progressive, hybrid working model
• Career development through mentoring and training
• Corporate Social Responsibility Opportunities
• Sports and Social Clubs
• Networking opportunities
• Credit Union
• Generous Pension
• Access to staff well-being programmes
• Generous parental leave entitlements
• Strong values-based and inclusive culture
• Strong commitment to diversity, equity and inclusion
• Great team environment working to our Core Values: Courageous, Caring, Driven and Trusted