Marketing Content Management Intern

Role Overview

• Collaborate with Marketing and Subject Matter Experts to refresh boilerplate content, case studies, past performance, and positioning statements.
• Conduct content audits and analytics reviews to identify gaps, outdated materials, and opportunities to enhance messaging effectiveness and win strategy alignment.
• Assist in leveraging AI-enabled RFP response management tools to improve content efficiency, standardization, and response quality.
• Support the Proposals team in managing, organizing, and updating marketing and sales content used in RFP responses within the Responsive platform.
• Maintain and optimize content libraries across Responsive, SharePoint, and Highspot to ensure proposal materials are accurate, current, and aligned with brand messaging and marketing strategy.
• Ensure brand consistency, voice, and visual standards are maintained across all proposal content and supporting materials.
• Assist in developing and documenting content management processes, naming conventions, and governance standards within proposal platforms.
• Support content tagging, metadata optimization, and search functionality improvements to enhance content discoverability and reuse.
• Track and report on content usage metrics and proposal content effectiveness to support continuous improvement initiatives.

Requirements

• Strong written and verbal communication skills with attention to detail and brand consistency.
• Interest in B2B marketing, proposal development, content strategy, or sales enablement.
• Strong organizational skills with the ability to manage multiple projects and deadlines.
• Analytical mindset with interest in using data and insights to improve content effectiveness.
• Self-motivated, proactive, and comfortable working in a fast-paced, deadline-driven environment.
• Junior or senior status in a degree program at a four-year accredited college/university.
• Pursuing a Bachelor’s degree in Marketing, Communications, Business, Journalism, or related field.
• Minimum cumulative 3.2 GPA.
• Experience with Microsoft 365 and SharePoint; familiarity with content management systems preferred.

Benefits

• Ability to handle multiple priorities and demands in a fast-paced environment.
• This job operates in a professional office environment.
• This role routinely uses standard office equipment such as computers, phones, photocopiers, and filing cabinets.
• Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this job.