Build and lead the product marketing function, including product positioning, messaging, go-to-market strategy, and sales enablement across multiple product lines.
Collaborate with the sales and product development teams to ensure marketing strategies align with product capabilities and sales objectives.
Operate as a strategic individual contributor initially, and over time build and scale a product marketing team.
Report to the SVP, Marketing.
Define and evolve product positioning across various services (Residential, Commercial, Marketplace, etc.).
Lead development of messaging houses and clarify ICPs, buyer personas, and vertical narratives.
Translate complex capabilities into clear business outcomes.
Own GTM strategy for product launches and major releases.
Create repeatable launch playbooks and align stakeholders in cross-functional teams.
Build and maintain core sales assets, develop messaging for priority segments, and support strategic deals.
Lead competitive research and equip Sales with clear positioning.

Bachelor’s degree in business, engineering, computer science, or a related field required
8–12+ years in B2B product marketing roles
Experience owning positioning and GTM strategy
Proven success launching products in SaaS, platform, marketplace, or technology-enabled services environments
Strong collaboration with Product and Sales leadership
Experience translating technical differentiation into outcome-driven messaging
Strong executive communication skills
Experience in AI-enabled platforms
Experience in property services or property management-related business
Experience building a PMM function from scratch

Director, Product Marketing

Key skills