Omni-Channel Marketing Manager

Role Overview

• Develop, implement, and complete channel-specific marketing programs, promotions, and campaigns that drive demand and revenue growth in Retail, eCommerce, and Electrical Distribution
• Serve as the central conduit between internal teams and external partners to ensure alignment on product launches, promotions, and inventory planning
• Lead retail and distribution line reviews, crafting compelling sales tools and presentations to secure placement and growth opportunities
• Manage and optimize the online shopping experience, merchandising strategy, and digital content for eCommerce partners
• Develop and implement Minimum Advertised Price (MAP) policies across all channels to protect brand value
• Monitor pricing compliance, conduct competitive price analyses, and recommend adjustments to improve profitability and market positioning
• Plan, negotiate, and complete promotional calendars and funding agreements with channel partners
• Monitor, assess, and communicate promotion results to improve upcoming campaigns
• Partner with Product Development and Sales to complete successful product introductions across all channels
• Recommend efficient product assortments using category management, market data, and end-user insights
• Ensure marketing materials and product content are accurate, brand-compliant, and delivered on time
• Plan and manage participation in key industry events, trade shows, and customer-specific events
• Coordinate event logistics, budgets, booth design, product displays, and marketing collateral
• Measure and report on the return on investment from events to guide future participation
• Monitor industry trends, competitor activity, and consumer behavior to find opportunities and mitigate risks
• Analyze sales data, market share, and profitability metrics for actionable insights
• Provide regular channel performance reports to key collaborators
• Collaborate with Sales, Operations, and Finance to contribute accurate demand forecasts based on promotions, market intelligence, and historical data
• Identify and communicate potential supply chain risks or opportunities tied to marketing activities

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field, or equivalent experience
• 7+ years of progressive experience in channel marketing, trade marketing, or retail marketing
• Proven experience managing MAP pricing and promotional programs
• Demonstrated success in leading line reviews and engaging with retail buyers
• Strong understanding of retail operations, merchandising, and supply chain dynamics
• Experience contributing to S&OP or demand planning processes
• Excellent communication (written and verbal), presentation, and negotiation skills
• Highly analytical with the ability to interpret data and make data-driven decisions
• Outstanding cross-functional collaboration and relationship-building abilities
• Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word) and marketing analytics tools
• Ability to travel 15%
• 20% of the time for trade shows, retailer meetings, etc.
• Experience with specific retail management software or CRM systems preferred

Benefits

• Medical, dental, and vision plans along with flexible spending accounts
• Short-term and long-term disability benefits
• Critical illness, accident insurance and life insurance
• A 401(k) retirement plan and an employee stock purchase plan — both include a company match
• Other supplemental benefits may include tuition reimbursement, caregiver, personal and parental leave, back-up care services, paid time off including volunteer time, a well-being program, and/or legal & identity theft protection