Performance Ops & Acquisition Lead

Role Overview

• Plan, execute, and optimise paid media campaigns with a strong focus on Arabic-language audiences
• Manage significant regional ad budgets with rigorous focus on cost and return benchmarks
• Run A/B and multivariate tests on creatives, landing pages, and audience segments to continuously improve conversion rates
• Develop geo-targeted strategies across MENA markets, adapting to local platform behaviours and media buying nuances
• Build and maintain end-to-end tracking and attribution frameworks to ensure accurate performance measurement across all paid channels
• Own and evolve the regional marketing technology stack, including CRM integration, marketing automation, lead scoring, and landing page tooling
• Develop and document standardised SOPs and reporting processes to support team efficiency and scalability
• Lead onboarding and capability building as the team grows, establishing best practices across campaign ops and analytics
• Collaborate with data and technology teams to implement proper funnel analysis and attribution modelling
• Adapt TMGM's global brand messaging, campaigns, and creatives for cultural nuance and local market relevance across MENA
• Identify and capitalise on regional events, trading seasons, and market cycles to inform campaign calendars
• Partner with local influencers, media outlets, and affiliate networks to extend reach in key MENA markets
• Ensure all marketing activities comply with regional regulatory requirements
• Own performance dashboards and deliver regular reporting to senior leadership on key marketing KPIs
• Apply a data-driven approach to decision making, leveraging analytics and business intelligence platforms
• Monitor competitor activity and industry trends across MENA to identify growth opportunities
• Lead, mentor, and develop direct reports within the MENA marketing team, setting clear goals and fostering a high-performance culture
• Work with the global creative team to brief and produce high-quality Arabic and English ad creatives
• Partner with regional Sales and Business Development teams to align marketing campaigns with conversion and onboarding targets
• Liaise with Product and Technology teams to ensure landing pages and registration flows are optimised for MENA user behaviour
• Provide market intelligence and strategic input to inform TMGM's broader MENA go-to-market plans

Requirements

• 5+ years of hands-on performance and digital marketing experience, with at least 2 years focused on the MENA region
• Proven track record managing and scaling paid media campaigns across major channels with measurable results in a B2C environment
• Demonstrated experience building and leading a marketing team, with the ability to coach and develop junior talent
• Strong marketing operations mindset — experience owning marketing technology stacks, CRM integrations, lead scoring, and marketing automation tools
• Experience in financial services, fintech, forex/CFD trading, or adjacent regulated industries strongly preferred
• Deep understanding of the MENA digital landscape, including platform behaviours, audience segmentation, cultural sensitivities, and media buying nuances
• Strong analytical mindset with proficiency in web analytics, attribution tools, and business intelligence platforms
• Familiarity with regulatory marketing requirements in the UAE and wider Gulf markets.
• Bachelor's degree in Marketing, Business, Communications, or a related field
• Relevant digital marketing certifications
• Experience building marketing operations infrastructure from the ground up in a growth or scale-up environment
• Exposure to affiliate marketing or partnership marketing in the trading sector
• Arabic language proficiency is a strong advantage.