Contributes to the development and optimization of digital, social and traditional media strategies
Collaborates with Media Team to translate business intelligence and internal client objectives prior to guiding media agencies
Collaborates with internal stakeholders to understand the parameters for developing media strategies
Socializes media recommendations (i.e., explains rationale for media strategy and how it meets business objectives and adheres to media best practices)
Ensures media plans are implemented correctly and in a timely manner
Assists in the management of budget plans
Serves as a resource to team members on matters of a routine nature
Applies foundational knowledge of social and digital marketing principles
Effectively communicates and collaborates with agency to ensure alignment with goals and prioritization
Applies a moderate understanding of analytics and measurement tools/techniques to test and optimize performance against objectives
Ensures risks associated with business activities are effectively identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures

Bachelor’s degree; OR 4 years of related experience may be substituted in lieu of degree
4 or more years of experience in a marketing, sales, advertising and/or communications function, including at least 2 years in social marketing, digital marketing, website merchandising, search marketing, mobile marketing, or digital campaign management
Solid foundational knowledge of digital or social marketing industry and practices
Experience influencing business decisions
Experience facilitating and/or participating in cross-functional teams
Experience collaborating with key stakeholders
Proficient with MS Office, Word, Excel and PowerPoint
Proficient knowledge on impact of social marketing to an omni-channel experience

Paid Social Media Manager

Key skills