Oversee all paid digital marketing activities, including paid search (SEM), marketplace listings (ex. ZocDoc), display ads, paid social advertising, programmatic, video, and beyond
Develop and execute strategic plans for paid digital marketing campaigns focused on new patient acquisition
Ownership of channel budgets and resource allocation across brands, providers, and channels to achieve the organization’s objectives
Measure and report paid campaign performance against key performance indicators (KPIs), providing strategic recommendations that drive continuous improvement
Plan, execute, and measure A/B and multivariate ad experiments to optimize paid campaign conversions
Create landing pages and perform conversion rate optimization (CRO)
Review and recommend new paid advertising technologies and platforms
Build business cases and pro forma projections for new and creative paid digital marketing channels
Maintain accuracy of practices and providers on ZocDoc and insurance directories
Other duties as assigned

Paid Media Manager

Key skills