Strategic Leadership: Developing the "All-Ireland" growth plan, balancing the unique commercial landscapes of NI and ROI.
Partnership Management: Managing NI distributor relationships and supporting their sales teams, while overseeing ROI key accounts (including Tesco) at the Head Office level.
Team Coaching: Directly managing our ROI Manager and indirectly leading a team of Brand Development Representatives (BDRs).
Market Presence: You’ll be "in-market" at least 2 days a week (NI/ROI) and visiting our UK hubs roughly once a month for collaboration and conferences.
P&L Stewardship: You aren’t just hitting sales targets; you own the full P&L. This means monitoring currency fluctuations (GBP/EUR), managing trade spend efficiency, and ensuring commercial contribution targets are met across both territories.
The "Commercial Overlay": While some marketing plans are created at the UK group level, you are the local expert. You will adapt these campaigns to ensure they resonate in a Dublin suburb just as well as they do in Belfast city centre.
High-Stakes Networking: You will represent AG Barr at major industry events and trade bodies, acting as the "face of the brand" in Ireland. This requires the ability to pivot from a high-level distributor negotiation in the morning to a "on-the-ground" coaching session with a BDR in the afternoon.
Operational Excellence: You’ll collaborate closely with supply chain and finance partners to optimise stock levels and cost-to-serve, ensuring our "iconic brands" are always available and perfectly chilled for the consumer.
Requirements
FMCG Leadership: Significant experience leading teams within the Irish FMCG sector, ideally involving distributor models.
Commercial Sharpness: Comfort managing a full P&L, creating pricing/promotional strategies, and using data to spot the next big opportunity.
Relationship Building: A natural ability to build authentic trust with everyone from independent retailers to major corporate buying offices.
Adaptive Communication: The "gravitas" to influence at a high level, paired with the empathy to coach a field-based sales team.
Agility: A valid driving license and the flexibility to travel across the island and to the UK.
Benefits
Uncapped bonus linked to business performance
Defined contribution Pension
Up to 34 days holiday (depending on shift pattern)