Category Insights Analyst – CPG

Role Overview

• Utilize retailer POS data, and reporting tools to support in-depth analysis and deliver actionable insights.
• Strong analytics, insights, presentation, and storytelling skills.
• Build, update, and refresh weekly and monthly dashboards (weekly POS + monthly category recaps).
• Participate in the development of retailer presentations incorporating syndicated data and other sources of data that address business issues.
• Keep abreast of the client’s KPIs, strategies, innovation, and other important information.
• Build advanced analytics capabilities: Develop sophisticated analytical tools and techniques such as regression analysis and experimental design.
• Lead strategic business planning: Direct planning across areas like category, product, and promotion evaluation, trade fund analysis, and resource allocation.
• Provide leadership and operational support: Partner with and potentially lead analyst teams and support the Director and Management in strategic planning efforts.
• Enhance business operations: Create consultative insights and presentations aimed at driving increased sales.
• Project management: Oversee and effectively manage multiply projects and tasks at the same time.
• Manage data resources: Oversees the use of both syndicated and non-syndicated data to support business decisions. Utilize POG software tools for creation of customer POGs.
• Develop and share best practices: Identify effective strategies and disseminate them across teams to improve performance.
• Support sales operations: Collaborate with clients, sales executives, and business partners to align analytics with sales initiatives.
• Leverage CROSSMARK capabilities: Understand internal processes and recommend data-driven actions to boost revenue.

Requirements

• Education: Bachelor’s Degree preferred in CPG, marketing, advertising, business, or other sales or retail-related field.
• Experience: 3+ years of industry experience required, with a broad range of consultative and analytical techniques, systems, and concepts required. Current working knowledge of space planning and planogram creation.
• Computer Skills: Advanced knowledge of Microsoft applications and use of Microsoft applications. Knowledge of other software applications as defined by the need and assignment of the position. Working knowledge of syndicated data analysis tools. Working knowledge of POG software tools for creation of customer POGs.
• Physical Demands: While performing the duties of this position, the team member is regularly required to be able to:
• Physical Abilities: Seeing, Color Perception, Touching.