Serve as the strategic lead for first-party data strategy and CDP transition across 4 oper
Define and socialize a clear 1PD vision and operating model
Clarify how 1PD drives measurable business outcomes (AOV, LTV, media efficiency, retention)
Ensure decentralization strengthens adoption (not dissolves accountability)
Establish success metrics and adoption benchmarks for 1PD usage
Develop OpCo-specific 1PD opportunity briefs tied to business priorities
Align stakeholders around acquisition and retention use cases
Build executive-ready materials to reinforce the importance of 1PD strategy
Support OpCos in evaluating and selecting CDP platforms
Develop structured migration plans (move, retire, rebuild)
Drive adoption through structured enablement and testing.
Facilitate bi-weekly working sessions with acquisition and retention teams from each opco (4)
Transition from active lead to advisory partner as decentralization matures
Deliver quarterly adoption and impact summaries

5–8+ years in marketing strategy, CRM, CDP, lifecycle marketing, or marketing operations
Experience leading cross-functional transformation initiatives
Familiarity with paid media and retention channel integration
Bachelor’s degree in Marketing, Business, Analytics, or related field (or equivalent experience)

1PD Strategist, CDP Transition Manager – Contract

Key skills