Serve as the embedded content lead for your assigned brand, acting as the day-to-day point of contact
Maintain deep expertise on the brand’s portfolio, innovation calendar, voice, and content strategy
Partner with the brand team to define annual creative ambition and translate brand equity into retailer-ready execution
Conduct regular competitive assessments and category best practice reviews to strengthen brand storytelling across PDPs and achieve best-in-class
Maintain a robust tracker of all content needs, assets, timelines, and retailer requirements.
Create an Annual E-Content Playbook: Define the e-content plan for the year, including shot lists, asset lists, content requirements, retailer needs, and key storytelling goals for product launches
Build asset maps for all innovations and transitions across the year
Create the Content Supply Chain Plan, defining which assets require Super Shoot vs. AI/UGC/Agile partners
Help define and align on annual content timelines with Brand, Supply Chain, Retail Media, and Accenture
Participate in early-year brand workshops to establish content goals and ways of working.
Lead the end-to-end project management process across three core phases: Planning & Alignment, Optimization & Pre-Brief Readiness, Briefing & Execution
Manage all stakeholders (Brand, Accenture, Retail Media, Creative, Supply Chain) to keep timelines on track
Ensure prerequisites (PIAs, KVs, MMLDs) are delivered 6 months before FDTC
Maintain operational rigor around Retail Media & Brand Store milestones, review cycles, and approval deadlines
Troubleshoot bottlenecks and drive OTIF delivery
Lead the briefing process for all eContent briefs across various platforms
Write all written content using Samantha AI and Kwery, ensuring Search Keyword List optimization
Integrate performance insights and SKL updates into every brief.
Requirements
Bachelor’s degree in Marketing, Digital Media, Communications, or a related field
Stakeholder and agency management
Experience with hair care or health & beauty brands is a positive
Proficiency in content management systems and project management tools
Benefits
Competitive compensation aligned with experience and scope of work