E-Content Specialist – Contract

Role Overview

• Serve as the embedded content lead for your assigned brand, acting as the day-to-day point of contact
• Maintain deep expertise on the brand’s portfolio, innovation calendar, voice, and content strategy
• Partner with the brand team to define annual creative ambition and translate brand equity into retailer-ready execution
• Conduct regular competitive assessments and category best practice reviews to strengthen brand storytelling across PDPs and achieve best-in-class
• Maintain a robust tracker of all content needs, assets, timelines, and retailer requirements.
• Create an Annual E-Content Playbook: Define the e-content plan for the year, including shot lists, asset lists, content requirements, retailer needs, and key storytelling goals for product launches
• Build asset maps for all innovations and transitions across the year
• Create the Content Supply Chain Plan, defining which assets require Super Shoot vs. AI/UGC/Agile partners
• Help define and align on annual content timelines with Brand, Supply Chain, Retail Media, and Accenture
• Participate in early-year brand workshops to establish content goals and ways of working.
• Lead the end-to-end project management process across three core phases: Planning & Alignment, Optimization & Pre-Brief Readiness, Briefing & Execution
• Manage all stakeholders (Brand, Accenture, Retail Media, Creative, Supply Chain) to keep timelines on track
• Ensure prerequisites (PIAs, KVs, MMLDs) are delivered 6 months before FDTC
• Maintain operational rigor around Retail Media & Brand Store milestones, review cycles, and approval deadlines
• Troubleshoot bottlenecks and drive OTIF delivery
• Lead the briefing process for all eContent briefs across various platforms
• Write all written content using Samantha AI and Kwery, ensuring Search Keyword List optimization
• Integrate performance insights and SKL updates into every brief.

Requirements

• Bachelor’s degree in Marketing, Digital Media, Communications, or a related field
• Stakeholder and agency management
• Experience with hair care or health & beauty brands is a positive
• Proficiency in content management systems and project management tools

Benefits

• Competitive compensation aligned with experience and scope of work