Key skills
AnalyticsCRMA/B TestingCommunication
About this role
Role Overview
- Prepare a strategic monthly calendar tailored for Casino and Sports customers and use analytics to drive decisions;
- Prepare weekly analysis on the performance of campaigns and measure profitability;
- Analyze player behaviors and create segmentations and offers that align with playing style;
- Plan, execute, and optimize campaigns for player upselling, retention, and reactivation on a daily basis;
- Collaborate with content, design, and product teams to deliver engaging and relevant promotions;
- Manage communications across email, SMS, push notifications, and in-app messages;
- Identify key sports and casino events in the market and align with special promotions;
- Track, measure, and report on key performance metrics such as retention rate, reactivation rate, churn rates, and monthly pulsation flows;
- Deep into different metrics: ARPU (Average Revenue Per User), Campaign conversion rates (acceptance, usage, wagered %), communication metrics (Open Rate, Click-Through Rate, Conversion Rate, Delivery Rate);
- Perform A/B testing and hypothesis to drive continuous improvements in CRM performance.
Requirements
- 2+ years of experience in a CRM within the iGaming industry;
- Strong analytical and data interpretation skills with the ability to make strategic decisions based on data;
- Proficiency in CRM tools, marketing automation platforms, and performance tracking tools;
- At least an Upper-intermediate level of English (spoken and written);
- Experience managing VIP segments and executing high-value retention strategies will be a plus;
- A good understanding of player behavior is a strong advantage;
- Experience providing support to a Junior CRM Manager.
Benefits
- Prepare a strategic monthly calendar tailored for Casino and Sports customers and use analytics to drive decisions;
- Prepare weekly analysis on the performance of campaigns and measure profitability;
- Analyze player behaviors and create segmentations and offers that align with playing style;
- Plan, execute, and optimize campaigns for player upselling, retention, and reactivation on a daily basis;
- Collaborate with content, design, and product teams to deliver engaging and relevant promotions;
- Manage communications across email, SMS, push notifications, and in-app messages;
- Identify key sports and casino events in the market and align with special promotions;
- Track, measure, and report on key performance metrics such as retention rate, reactivation rate, churn rates, and monthly pulsation flows;
- Deep into different metrics: ARPU (Average Revenue Per User), Campaign conversion rates (acceptance, usage, wagered %), communication metrics (Open Rate, Click-Through Rate, Conversion Rate, Delivery Rate);
- Perform A/B testing and hypothesis to drive continuous improvements in CRM performance.