Define and operationalize the Qualified Account (QA) framework, including scoring models and segment-based targets.
Architect and optimize full-funnel campaign systems across inbound, outbound, ABX, and field marketing.
Own measurable marketing pipeline contribution across segments.
Build and scale account-based programs (ABM/ABX) and signal-driven outbound strategies focused on enterprise pipeline generation.
Partner closely with Sales to align pre-booking strategy and opportunity acceleration.
Design lifecycle stages, conversion benchmarks, and stage progression models.
Drive measurable improvements in conversion rates and reduce sales cycle length through data-driven optimization.
Own HubSpot Enterprise architecture, automation workflows, routing logic, attribution modeling, and reporting dashboards.
Establish SLAs with Sales to ensure follow-up rigor and pipeline velocity.
Continuously reallocate spend based on ROI performance and funnel efficiency metrics.
Develop executive-level reporting that provides clarity on ROI, attribution, and marketing-influenced revenue.
Strengthen alignment with Sales leadership by building enablement infrastructure, systemizing RFP processes, and ensuring commercial asset alignment to revenue objectives.

Bachelor’s degree in Marketing, Business, or related field (Master’s degree preferred)
8–12+ years of experience in B2B revenue marketing, demand generation, or growth marketing, including experience in $20M–$100M ARR environments
Deep understanding of enterprise and complex B2B sales cycles
Strong CRM and marketing automation architecture experience (HubSpot strongly preferred)
Demonstrated ownership of pipeline metrics and revenue KPIs
Experience implementing and scaling account-based programs (ABM/ABX)
Experience building and running signal-driven marketing programs
Strong analytical, systems-thinking, and performance optimization capabilities
Comfortable presenting pipeline performance and funnel insights to executive leadership.
Ability to partner effectively with Sales Operations to align CRM architecture, forecasting inputs, and lifecycle definitions.
HubSpot certifications preferred

Director of Revenue Marketing

Key skills