Senior Account Based Marketing Manager

Role Overview

• Own and Lead Enterprise ABM Strategy: Develop and drive the end-to-end ABM strategy for a defined segment of high-value enterprise accounts, aligning programs to revenue goals and solving complex go-to-market challenges with minimal oversight. Partner with marketing leadership to operationalize the enterprise ABM roadmap, owning execution standards and ensuring strategic plans translate into measurable enterprise impact.
• Design and Execute Integrated Plans: Architect and orchestrate 1:1 and 1:few multi-channel campaigns across digital, outbound, events, and executive engagement to penetrate buying committees and accelerate pipeline. Help refine and scale repeatable ABM playbooks and operating models across enterprise segments.
• Drive Strategic Sales Partnership: Serve as a strategic partner to with sales to co-create plans, prioritize targets, align engagement plays, and ensure coordinated outreach that drives measurable revenue impact. Provide strategic insights and recommendations that inform account prioritization and sales engagement approaches.
• Leverage Data, Technology, and Insights: Utilize ABM, enrichment, and analytics platforms to inform segmentation, personalization, workflow automation, and performance optimization; translate engagement data into actionable growth strategies. Drive continuous improvement of ABM measurement frameworks in partnership with RevOps, ensuring enterprise ABM performance standards are clearly defined and consistently applied.
• Measure Impact and Influence Cross-Functionally: Define success metrics tied to pipeline and revenue, deliver leadership-level reporting, and influence cross-functional teams (content, demand gen, product marketing, RevOps) to continuously improve ABM effectiveness and scale best practices. Serve as the primary point of contact for enterprise ABM expertise, mentoring peers and influencing cross-functional teams to adopt scalable, high-impact practices.

Requirements

• 6+ years of B2B marketing experience, with 3+ years in Account-Based Marketing or enterprise demand generation
• Proven ownership of strategic ABM programs targeting enterprise or high-value accounts with demonstrated pipeline impact.
• Deep understanding of enterprise B2B buying cycles and complex, multi-threaded decision processes.
• Experience influencing cross-functional stakeholders and partnering with sales leadership. Experience presenting strategic insights and recommendations to senior marketing or sales stakeholders.
• Strong expertise in ABM and go-to-market platforms (e.g., Hockeystack, Clay, Primer, or similar tools).
• Demonstrated ability to solve complex marketing challenges with data-driven, creative solutions.
• Advanced analytical skills with the ability to translate engagement data into strategic recommendations.
• Excellent communication skills and ability to present insights to senior leadership.
• Highly organized, strategic thinker capable of managing multiple high-impact initiatives simultaneously.

Benefits

• Unlimited Paid Time Off
• Paid Holidays and Floating Holidays
• Medical, Dental, Vision, FSA/HSA, Life Insurance and Pet Insurance
• 401k with Employer Match
• Take up to 2 Days of Paid Time Off to Volunteer with a 501c Organization
• Paid Parental Leave