Senior Product Marketing Manager - Small Business Go-to-Market

Deltek, Inc. is a recognized global leader in project-based business solutions, providing software and information to help organizations succeed. As a Senior Product Marketing Manager, you will lead the go-to-market strategy for small business solutions, focusing on positioning, messaging, and execution to drive growth and support customer transitions to cloud-based solutions.

Responsibilities:

• Lead end-to-end go-to-market strategy for SMB solutions, including launches, major enhancements, and solution-level initiatives
• Develop clear positioning, value propositions, and outcome-based messaging that resonate with small and mid-sized businesses
• Translate product strategy and roadmap direction into compelling, market-ready narratives aligned to Deltek’s platform strategy
• Position AI-enabled capabilities and intelligent features in terms of business outcomes, not feature lists
• Support go-to-market efforts that enable customers to adopt and transition to cloud-based solutions, clearly articulating value and impact
• Own solution-level storytelling that shows how products work together as an integrated platform
• Partner with Sales, Customer Success, Enablement, and Marketing on value-based selling motions, competitive positioning, and objection handling
• Apply product-led growth principles to reduce friction in acquisition and drive adoption
• Leverage AI and modern tools to increase the speed, quality, and scale of go-to-market execution
• Represent Deltek at select SMB- and technology-focused events and contribute to thought leadership

Requirements:

• Bachelor's degree in Marketing, Business, Communications, or a related field
• 8+ years of experience in product marketing, solutions marketing, or go-to-market roles
• Demonstrated experience taking products, solutions, or platforms to market
• Strong background in B2B software or technology companies (SaaS preferred)
• Experience marketing AI-enabled or intelligent software capabilities
• Proven ability to develop outcome-based, value-driven messaging
• Excellent written, verbal, and presentation skills
• Experience working effectively in matrixed organizations and influencing without authority
• Willingness to travel up to 10–20% annually
• Experience supporting cloud-based products or cloud adoption initiatives
• Product-led growth experience
• Experience positioning platform or ecosystem solutions
• Comfort presenting to senior leaders, sales teams, and external audiences